Lamborghini Replica Countach on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Meet the Lamborghini Hurac'an LP 610-4

The "610" in the Huracán's designation is the amount of power this new supercar packs.
This holiday season, Lamborghini has a very special gift for automotive enthusiasts - the all-new Huracán LP610-4, also known as the long-awaited replacement for the Gallardo.

Infographic: Comparing the Veneno, LaFerrari and P1 supercars

This year's Geneva Motor Show served as the launch platform for three of the world's latest and greatest supercars. The Italians brought us the Lamborghini Veneno and the Ferrari LaFerrari, while the British unveiled the production version of the McLaren P1.
To put the three in better perspective - as if any of us will ever fully comprehend trio of million dollar coupes - the Aussies at Motoring.com built an infographic (click above to enlarge) that outlines what makes each of these cars so spectacular. Using unique colors to represent each of the vehicles, the team put together a variety of charts that focus on vital statistics, pricing, total production run and other parameters all designed to ease the process of digesting an overabundance of exotic goodness. We have uploaded the graphic full size in this link.