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Lamborghini Urus makes North American debut, will arrive in September

After officially revealing the production version of the new Urus last month, Lamborghini pulled the sheets off the super-SUV on Monday night at a private event at the Museum of Contemporary Art here in Detroit to give both North American media and customers of the brand their first look at the vehicle in the metal. It's the first time the Italian carmaker has had a presence in the Motor City during the Detroit Auto Show for quite some time, perhaps a sign of the importance placed on this model. The United States is Lamborghini's largest market, and the company expects nearly a third of its Urus production is destined to cross the Atlantic. If all goes to plan, the newly remodeled Sant' Agata Bolognese factory will have doubled its production output by this time next year. We will have a full eight months before we start to see how well Lamborghini can convince buyers to write checks, as the company tells us the first deliveries will start in September. With a starting price of $200,000, the Urus will have only a handful of competitors, namely the Bentley Bentayga and perhaps a very well-optioned Porsche Cayenne Turbo or Land Rover Range Rover SVAutobiography — though it now looks certain a Ferrari SUV is coming. Still, Lamborghini maintains that the Urus will be in a class of its own with its unrivaled horsepower-weight ratio and top speed of 189 mph. Related Video: Featured Gallery 2019 Lamborghini Urus: Detroit 2018 View 20 Photos Related Gallery Lamborghini LM002: Detroit 2018 View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Plants/Manufacturing Detroit Auto Show Lamborghini Crossover SUV Luxury Performance 2018 detroit auto show

Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

1933 Duesenberg tops Mecum Auctions' Monterey results at $3,850,000

Mecum Auctions had three Duesenbergs on offer at the Monterey Car Week's auction event, and the most valuable of the three was the achingly beautiful, one-of-one Bohman and Schwartz-built Model J Disappearing-Top Roadster in white over red, for $3,850,000. Duesenberg reportedly utilized as many as 32 coachbuilders to build custom Model Js, and this one with Hollywood history is unique thanks to its bodywork. In comparison, a 1929 Murphy-bodied Model J Convertible Sedan brought in "just" $1,155,000. The second highest price in Mecum results was achieved by a practically undriven, 307-mile 2014 Ferrari LaFerrari. The Rosso Corsa example slotted in neatly compared to its $3,000,000 to $3,300,000 estimate, finishing at $3,190,000. Another LaFerrari, a yellow one with 419 miles, remained unsold at $3,200,000. Number three is also a Ferrari, an Enzo at that. The 3,150-mile 2003 Enzo, in red over red, finished at $2,860,000. After a string of street cars, the fourth highest Mecum auction price was achieved by the 1989 Daytona 24 Hours, 1989 Palm Beach Grand Prix and 1989 Porsche Cup USA winning Porsche 962. The list of drivers with stints behind the Busby Racing 962's wheel is impressive reading: Derek Bell, John Andretti, Mauro Baldi, Jochen Mass and Brian Redman just to mention a few. Chassis 962-108 had the honor of claiming the 50 th win for a 962 in international competition, at Daytona 24 Hours, and that victory was also Derek Bell's final 24-hour endurance win. As Mecum notes, Bell has called this 962 as his favorite Group C Porsche. It has been in collector hands since 1989, and the selling price reached $2,200,000. The fifth car is a very significant Lamborghini Miura: an unrestored original with its factory coat of red, it is the second Miura P400S model built, and the earliest known S survivor. It has just 28,613 miles on its odometer, and it still wears the Pirelli Cinturatos it was given at the factory. Among all Miuras, this 1969 car is certainly a unicorn, and as a result it sold for $1,155,000. The rest of the top 10 sellers from the Mecum auction follow: 1929 Duesenberg Model J Murphy Convertible Sedan, $1,155,000 2012 Dallara DW12 Honda Indy Car, $1,127,500 2017 Ferrari F12tdf Coupe, $1,045,000 1936 Auburn 852 Supercharged Speedster, $1,017,500 1973 Ferrari 365 GTB/4 Daytona Coupe, $825,000 Related Video: Featured Gallery Mecum Auctions Monterey 2018 View 10 Photos News Source: Mecum AuctionsImage Credit: Mecum Auctions Misc.