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Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Lamborghini Urus makes North American debut, will arrive in September

After officially revealing the production version of the new Urus last month, Lamborghini pulled the sheets off the super-SUV on Monday night at a private event at the Museum of Contemporary Art here in Detroit to give both North American media and customers of the brand their first look at the vehicle in the metal. It's the first time the Italian carmaker has had a presence in the Motor City during the Detroit Auto Show for quite some time, perhaps a sign of the importance placed on this model. The United States is Lamborghini's largest market, and the company expects nearly a third of its Urus production is destined to cross the Atlantic. If all goes to plan, the newly remodeled Sant' Agata Bolognese factory will have doubled its production output by this time next year. We will have a full eight months before we start to see how well Lamborghini can convince buyers to write checks, as the company tells us the first deliveries will start in September. With a starting price of $200,000, the Urus will have only a handful of competitors, namely the Bentley Bentayga and perhaps a very well-optioned Porsche Cayenne Turbo or Land Rover Range Rover SVAutobiography — though it now looks certain a Ferrari SUV is coming. Still, Lamborghini maintains that the Urus will be in a class of its own with its unrivaled horsepower-weight ratio and top speed of 189 mph. Related Video: Featured Gallery 2019 Lamborghini Urus: Detroit 2018 View 20 Photos Related Gallery Lamborghini LM002: Detroit 2018 View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Plants/Manufacturing Detroit Auto Show Lamborghini Crossover SUV Luxury Performance 2018 detroit auto show

Lamborghini Huracan Evo gets Amazon Alexa tech at CES 2020

In-car technology is a must, Lamborghini development boss Maurizio Reggiani told Autoblog as he unveiled the Huracan Evo's touchscreen-based infotainment system in 2019. Amazon Alexa integration announced at CES 2020 is the next part of the march towards supercars that are as smart and connected as they are quick. By programming the voice assistant directly into the native infotainment system, rather than adding it as a third-party app, Lamborghini claims it achieved seamless integration that lets drivers control an extensive list of functions in the car, and in their home. If your butt is cold, you can ask Alexa to turn on the heated seats. You can also make calls, turn the map lights on or off, get directions, check the weather at your destination, and set the A/C, among other things. And, because Alexa speaks to connected devices, you can raise the temperature in your living room while doing hot laps at Watkins Glen, or turn on the porch lights as you pass a Porsche. The catch is that Alexa goes on strike if the Huracan isn't connected to the internet. Lamborghini and Amazon plan to deepen their cooperation in the coming years, though they didn't reveal precisely what they're hoping to achieve. They could teach Alexa new functions, but don't expect the Italian brand to release a car with an entirely button-free cabin in the near future. The driver still has to manually switch between the driving modes, for example, and the ignition button remains under a fighter jet-like red flap positioned on the slanted center console. Amazon Alexa will be available across the entire Huracan Evo range — which will grow to include a rear-wheel drive model developed to replace the 580-2 — by the end of 2020. Lamborghini told Autoblog it hasn't decided whether the feature will be standard or optional yet. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini Huracan Performante Spyder walkthrough with COO Alessandro Farmeschi