2010 Kia Soul Plus Hatchback 4-door 2.0l on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2019 Kia K900 flagship sedan debuts: Reserved luxury reimagined

After those teasers and brochure shots, the 2019 Kia K900 flagship sedan is here in the metal, presented at the New York Auto Show. Kia reminds us that the only thing carried over from the old car is the name, but the car's design is still reserved rather than ostentatious. The information withheld in Kia's K900 news to date was the available powertrain, but it's now announced to have the same 3.3-liter twin turbo V6 as the Stinger. It produces 365 horsepower and 376 pound-feet of torque, and it's paired to an eight-speed, homegrown automatic transmission like in the Stinger. The V6 is the sole engine choice, and likewise the K900 has torque-vectoring all-wheel-drive as standard. The previous generation car was rear-drive, and the Stinger has rear-drive variants, but for the new K900 it's AWD all the way. The system can distribute up to 50 percent of power to the front and as much as 80 percent to the rear. Kia performance chief Albert Biermann says the new K900 is 33 percent stiffer than the outgoing car, for improved ride and handling. In its home market, the K900 will reportedly be available with a five-liter V8, but that's not part of the U.S. portfolio. Inside, the K900's cocoon-like leather and wood interior ambience can be enhanced with its Pantone-assisted mood lighting system. There are seven color settings, which are meant to convey the feel of oceans, forests, skies — and presets can even imitate the aurora borealis. Another feature of the interior lighting is that proximity sensors can brighten the dashboard controls by 20 percent when the driver reaches for the switches. The 12.3-inch HMI touchscreen supports Apple CarPlay and Android Auto, and the car's settings can be toggled using a bespoke UVO telematics system. Four cameras provide the driver with a stitched-together 360-degree view of the car's surroundings, and HUD is an option. Driver assists include smart cruise control with lane functions and a driver fatigue monitoring system. In addition to the K900, Kia is also introducing the refreshed-for-2019 Optima and Sedona. The facelifted Optima now comes with optional two-tone sport leather seats, and it shares some of the K900's driver assist systems as standard: collision avoidance and warning, lane keeping assist and driver fatigue monitoring.

Driving a 1964 Volkswagen Beetle, and the 2021 Kia K5 arrives | Autoblog Podcast #634

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer and News Editor Joel Stocksdale. They start with what they've been driving this week, including the 2020 GMC Sierra 1500 diesel, 2020 Volkswagen Atlas Cross Sport and a 1964 Volkswagen Beetle. They move on to the news, covering the 2021 Kia K5, Geneva Motor Show (canceled again), Maserati's new engine and a new extended reality experience here at Autoblog. Finally, the guys spend some money for a listener who just had twins. Autoblog Podcast #634 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 GMC Sierra 1500 AT4 diesel 2020 Volkswagen Atlas Cross Sport 1964 Volkswagen Beetle 2021 Kia K5 Geneva Motor Show cancelled Maserati engine Extended Reality with the Mustang Mach-E Spend your money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: