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Superman-themed Kia Optima Hybrid definitely not faster than a speeding bullet

Thu, 07 Feb 2013

The Justice League of America's garage is filling up quickly, with Kia and DC Entertainment unveiling its sixth of eight super hero-inspired vehicles at the Chicago Auto Show today. The vehicles are being used to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign.
The latest Kia to get the super hero treatment is the Optima Hybrid, which draws on the almighty Superman for inspiration. We're not sure what to make of this thing, honestly, as neither Clark Kent nor Kal-El would be caught dead in it (unless it's got the optional Kryptonite seatbelts, of course). Rather, this looks like what we imagine a Superman fanboy would construct if given carte blanche to ruin an Optima Hybrid. The actual design and construction were handled jointly by Kia, DC Entertainment and Super Street magazine.
We'll let the pictures do the talking in terms of what modifications were made since they're all cosmetic. That is, no mechanical mods were done to make the Kia Optima either faster than a speeding bullet or more powerful than a locomotive (shame).

Kia plies SEMA attendees with beer and ice cream food trucks

Wed, 05 Nov 2014

Kia's 2014 SEMA Show theme is "A Day At The Races," and in addition to a very powerful K900 luxury sedan, the company has revealed several vehicles that would make any day at the track more comfortable - and tasty.
The Ballast Point Sedona is a complete about-face for Kia's minivan, turning the family hauler into a beer truck for infield parties. As the name implies, the Sedona features beer on tap from the Ballast Point, a San Diego-based craft brewery. The vehicle also has restaurant-grade stainless steel counters, extra space for kegs and audio speakers integrated into the roof.
After seeing this Sedona, we actually now kinda like the idea of a minivan-based truck model. Are we nuts?

Kia to green-light GT and Provo for production?

Tue, 12 Mar 2013

Kia is looking to inject a bit more performance life into its brand, and according to Auto Express, the company is looking at creating sporty models based on two of its recent concept cars, the GT four-door from the 2011 Frankfurt Motor Show (shown above) and the Provo hybrid hatchback that debuted in Geneva last week (inset, right).
"The GT is close to being approved and going into production, but, as with all our cars, they have to be developed on a sound financial footing," Benny Oeyen, Kia Europe's VP of marketing and product planning, told Auto Express. When it debuted, the GT four-door was powered by a turbocharged 3.3-liter V6, reportedly good for 389 horsepower and 394 pound-feet of torque, mated to an eight-speed automatic gearbox.
The Provo, on the other hand, could stand as a sort of halo car for the company's B-segment offerings. It would ride on the same front-wheel-drive platform as the Rio compact, though Kia says it's eager to keep the concept's gasoline-electric powertrain intact. "Our brand is currently rational, but there's space for a B-coupe," says Oeyen. Of course, the company would indeed have to look at different naming possibilities for its B-segment coupe, since the week-old Provo is already stirring up some controversy.