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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Kia continues run of Soul special editions with Red Zone

The 2014 Soul has come on strong since its introduction, going so far as to become the Korean automaker's top-selling model last month, but Kia isn't wasting any time in creating a little extra excitement for its boxy hatchback. Although the name is a little wonky, the Kia Soul Red Zone marks the first special-edition model for the second-gen Soul, and its styling is meant to mimic the 2012 Track'ster Concept, the showcar that inspired the design of the 2014 Soul.
While there's no pigskin or AstroTurf (or any other football-related references) to be found on this car, the Red Zone package consists of a distinctive white paint scheme with bright red accents. The red theme continues on the inside with contrast stitching and piping acting as highlights to the otherwise all-black interior. The 2014 Soul Red Zone goes on sale early next year, and while official pricing has not been announced, production will be limited to just 2,000 units.

Kia to green-light GT and Provo for production?

Kia is looking to inject a bit more performance life into its brand, and according to Auto Express, the company is looking at creating sporty models based on two of its recent concept cars, the GT four-door from the 2011 Frankfurt Motor Show (shown above) and the Provo hybrid hatchback that debuted in Geneva last week (inset, right).
"The GT is close to being approved and going into production, but, as with all our cars, they have to be developed on a sound financial footing," Benny Oeyen, Kia Europe's VP of marketing and product planning, told Auto Express. When it debuted, the GT four-door was powered by a turbocharged 3.3-liter V6, reportedly good for 389 horsepower and 394 pound-feet of torque, mated to an eight-speed automatic gearbox.
The Provo, on the other hand, could stand as a sort of halo car for the company's B-segment offerings. It would ride on the same front-wheel-drive platform as the Rio compact, though Kia says it's eager to keep the concept's gasoline-electric powertrain intact. "Our brand is currently rational, but there's space for a B-coupe," says Oeyen. Of course, the company would indeed have to look at different naming possibilities for its B-segment coupe, since the week-old Provo is already stirring up some controversy.