Kia continues run of Soul special editions with Red Zone

Fri, 06 Dec 2013

The 2014 Soul has come on strong since its introduction, going so far as to become the Korean automaker's top-selling model last month, but Kia isn't wasting any time in creating a little extra excitement for its boxy hatchback. Although the name is a little wonky, the Kia Soul Red Zone marks the first special-edition model for the second-gen Soul, and its styling is meant to mimic the 2012 Track'ster Concept, the showcar that inspired the design of the 2014 Soul.

While there's no pigskin or AstroTurf (or any other football-related references) to be found on this car, the Red Zone package consists of a distinctive white paint scheme with bright red accents. The red theme continues on the inside with contrast stitching and piping acting as highlights to the otherwise all-black interior. The 2014 Soul Red Zone goes on sale early next year, and while official pricing has not been announced, production will be limited to just 2,000 units.

KIA MOTORS AMERICA RELEASES 2014 "RED ZONE" SPECIAL EDITION SOUL
"Red Zone" Edition Soul Inspired by the Wild Track'ster Concept is First Special Edition Based on All-new 2014 Soul

-Limited production of 2,000 "Red Zone" edition Souls to arrive in dealers in first quarter of 2014
-Based on the Soul Plus, the "Red Zone" Soul features a white exterior paint with sporty red accents and unique interior trim

IRVINE, Calif., Dec. 6, 2013 – Kia Motors America (KMA) announces its first special edition Soul of 2014 with the "Red Zone" edition. Inspired by the ultra-popular Track'ster concept previously unveiled at the 2012 Chicago Auto Show, the "Red Zone" edition Soul is the first special-edition based on the all-new second-generation Soul and is scheduled to go on sale during the first quarter of 2014.

"The Soul has always appealed to those who choose to express their individuality through their vehicle, and special editions have been a part of the lineup since the first-generation Soul went on sale in 2009," said Michael Sprague, executive vice president, marketing & communications, KMA. "The Red Zone Soul underscores that independent spirit and brings to life many styling features from our wild Track'ster concept."

Based on the 2014 Soul Plus, the "Red Zone" Soul exudes its own extroverted personality with White exterior paint and an aggressively styled body kit featuring red accents throughout, including treatment on the front grille, front and rear fascias, and side skirts. Custom 18-inch alloy wheels fill the wheel wells and keep the "Red Zone" Soul firmly planted on the tarmac. Power comes from Kia's efficient 2.0-liter gasoline direct injected (GDI) four-cylinder engine which puts 164 horsepower to the ground via a six-speed automatic transmission.

The interior makeover is equally impressive with black cloth seats featuring red stitching, leather steering wheel, black-leather dash hood with red stitching, black carpeted floor mats with red piping, and sport pedals. The shift knob ring, air vent ring, dash speakers and console tray trim have all been dipped in red paint, continuing the "Red Zone" theme.

As with all previous special-edition Souls, the "Red Zone" will be offered in limited quanities. Just 2,000 examples will be available.

By Jeffrey N. Ross