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2014 Kia Forte

Kia Tries Yet Again To Prove That Compact Sedans Are Its Forte
For those keeping track, the introduction of the 2014 Kia Forte sedan marks the second time in five years that Kia has completely redesigned its compact sedan offering. Put another way, car shoppers have now had three entirely different options in this category from Kia - the unloved Spectra along with two generations of the Forte - in the same period of time that Toyota has been building the current Corolla.
If nothing else, it's clear that Kia is committed to making as big of a dent in the compact class as possible. That said, none of Kia's entries have come close to challenging the dominance of the aforementioned Corolla, Honda Civic or Volkswagen Jetta, domestic offerings like the Ford Focus and Chevrolet Cruze, or even the Hyundai Elantra, its slightly older and more subdued Korean sibling, in the race for market share.

Superman-themed Kia Optima Hybrid definitely not faster than a speeding bullet

The Justice League of America's garage is filling up quickly, with Kia and DC Entertainment unveiling its sixth of eight super hero-inspired vehicles at the Chicago Auto Show today. The vehicles are being used to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign.
The latest Kia to get the super hero treatment is the Optima Hybrid, which draws on the almighty Superman for inspiration. We're not sure what to make of this thing, honestly, as neither Clark Kent nor Kal-El would be caught dead in it (unless it's got the optional Kryptonite seatbelts, of course). Rather, this looks like what we imagine a Superman fanboy would construct if given carte blanche to ruin an Optima Hybrid. The actual design and construction were handled jointly by Kia, DC Entertainment and Super Street magazine.
We'll let the pictures do the talking in terms of what modifications were made since they're all cosmetic. That is, no mechanical mods were done to make the Kia Optima either faster than a speeding bullet or more powerful than a locomotive (shame).

Did a US automaker blow the whistle on Hyundai, Kia fuel economy issue?

In all of the most hotly contested mainstream segments of the motoring universe, the difference of one mile per gallon averaged on a widow sticker can mean the difference between a sale and a walk-off - to say nothing of two or three mpg. So, when Hyundai and Kia were forced to reveal that many of their 40-mpg ratings were actually 38s and 37s, well, it made for big news.
It also, conceivably, made for a competitive disadvantage immediately, when the Korean automakers' products were being shopped versus the guys down the block. And it's that disadvantage that makes a recent story from Automotive News so juicy.
AN is reporting that Margo Oge, former head of the Environmental Protection Agency's Office of Transportation and Air Quality, got a tip in 2010 that Hyundai/Kia were "cheating" to get its impressive fuel economy numbers. The tip, said Oge (who retired from the EPA this past September), came from a senior vice president from a domestic automaker. The source was credible enough for Oge to launch an audit of the Hyundai figures, which ultimately lead to the debacle that we reported on a few months ago, and that the Korean company has been trying to bounce back from ever since.