Kia: Optima Tgi on 2040-cars

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Kia teases B-segment concept headed to Frankfurt

It's not uncommon to see an automaker go a little outside of its comfort zone when creating a concept car, but Kia seems to be going all out for a new small concept it plans to unveil at the Frankfurt Motor Show. Although there is not much information to go on about this unnamed concept, Kia does say that it "hints at a possible future B-segment contender."
With headlights that would look at home on a C7 Corvette or Jaguar F-Type and door cut lines reminiscent of a Ford GT, we can only imagine how sporty this car will look in the flesh. The wide door openings also give a good glimpse inside the car revealing details deep, flat-bottomed steering wheel with paddle shifters and the peculiar rotary-style shifter, but our attention is on the instrument panel switches. If you look closely, the second switch from the left seems to be for a center differential possibly hinting at a future sporty all-wheel-drive Kia. Yes, please! Scroll down for the brief press release on the car, and stay tuned for more info as we'll be on hand covering the show next month.

Kia Stinger GT Atlantica is a deep-blue limited edition

Kia continues its massive marketing push for the brand-new Stinger fastback by announcing a limited-edition "Atlantica" model for 2019. It adds European and Korean badging and other features to the standard U.S. version of the sport sedan. It's based on the Stinger GT2 AWD, which starts at $51,400 and features a 3.3-liter V6 that puts out 365 horsepower and 376 pound-feet of torque. From there, the Atlantica will get a deep chroma blue metallic paint finish, plus 19-inch alloy wheels borrowed straight from the European version. And instead of the standard Kia badge on the rear, there's a large-font Stinger logo, just like Korean buyers get. Inside is where things get more luxurious, with an exclusive espresso-brown nappa leather and a black "suede-type" headliner. There's also a surround-view monitor, wireless phone charger and heated rear outboard seats. There's a Stinger Atlantica badge on the front center console, plus two flanking both front fenders. Kia says it'll make just 500 examples of the Atlantica and will announce pricing closer to the on-sale date this summer. It's the latest example of the Korean automaker's marketing push for the new Stinger, which it bills as its most performance-focused vehicle yet. In addition to its Super Bowl ad last month starring Aerosmith frontman Steven Tyler, it's also offering "Stinger Experience" events in nine U.S. cities. There, people can take a Stinger, accompanied by a professional driver, through paces including a 0-60 mph acceleration run, alongside competitors like the Audi A5 and Porsche Panamera. It's also opened non-sales Stinger "salons" in shopping malls in several states. Related Video: Featured Gallery 2019 Kia Stinger GT Atlantica Image Credit: Kia Marketing/Advertising Kia Performance Sedan kia stinger gt kia stinger

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado