2012 Kia Optima Sx Sedan 4-door 2.0l on 2040-cars

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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

2015 Kia Sorento shows its new face in fashion-forward Paris

It seems like we've been catching glimpses of the 2015 Sorento for ages now, but Kia has finally revealed the European version of its revised crossover at the 2014 Paris Motor Show.
For the latest Sorento, Kia a few of the elements from the Cross GT concept and adapts them for the road. The production model has the brand's familiar mesh grille up front and headlights that wrap around the body with large foglights below. It features a modified version of the concept's swept-back stance that thankfully removes the awkwardness from the original design. Kia says that shaping the latest crossover was truly a global effort with input coming from Korea, Germany and the US.
For Europe, powertrains amount to a trio of four-cylinder engines with a 2.4-liter gasoline unit with 185 horsepower, a 2.0-liter diesel with 182 hp and 2.2-liter diesel with 197 hp. They're all available with a six-speed automatic, and a six-speed manual is offered on the petrol mill and 2.2-liter oil-burner.

Kia Cub Concept wanders over from Seoul

The little machine you see above is the Kia Cub. The Cub first debuted at the Seoul Motor Show, but this is the first time we've been able to see it ourselves in person, so we pointed our camera lenses its way and got to snapping.
According to our men on the show floor, the Kia Cub Concept is "quite good looking," with a squat and funky shape that looks mostly ready for production. With a five-door hatchback shape featuring reverse-opening doors (we'll resist calling them suicide doors... whoops...), this machine doesn't seem to share much design DNA with current Kia products. And that's fine. As much as we like Kia's swoopy line of cars and 'utes, a little shakeup every now and then never hurts.
We're sure the diminutive hatchback would be a fun car to pilot, with 204 horsepower and 195 pound-feet of torque coming from its turbocharged and direct injected 1.6-liter four-cylinder engine. Kia quotes a 0-62 time of 7.7 seconds and a top speed of 143 miles per hour. Sounds to us like it could be a worthy competitor to such successful sporting hatchbacks as the Mini Cooper S and Fiat 500 Abarth.