2013 Kia Forte Ex on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

2021 Kia Seltos Review | Price, fuel economy, specs, pictures

The 2021 Kia Seltos proves you don't have to spend a lot of money for both function and fashion. Its price and exterior dimensions fall in between the subcompact and compact SUV segments, yet it boasts more interior volume than is expected and an abundance of special design details throughout that successfully counter some of the cheaper bits applied to keep the price down. Basically, it provides even more value beyond Kia's usual extra-long features list and warranty. In that way, the Seltos is in keeping with Kia's excellent Soul below it and Telluride above it. It's also a more competitive product than Kia's aging Sportage, which may have nicer interior materials and more powerful engines, but weaker interior packaging and design. Importantly, though, the Seltos is a compelling alternative to the crossovers in the two SUV size/price segments that it straddles, offering a hodgepodge of elements from each to create an appealing new whole. Its most direct competitor is the also-new and also-handsome Mazda CX-30, which is sharper to drive and has a higher-quality cabin. The Seltos' greater space likely makes it a better choice for more people, however. What's new for 2021? The Seltos is an all-new model in the Kia line-up. What's the Seltos interior and in-car technology like? If there's one area where the Seltos betrays its relatively low price, it's the quality of its interior materials. There's far more hard plastic throughout than you'll find in the slightly pricier Kia Sportage plus any number of like-priced compact crossovers. The door sills, dash tops, center console and cargo area are the most noticeable examples. However, Kia's designers cleverly made up for its accountants' dictates by elevating several key areas with upgraded materials and distinctive design elements. The 3D geometric pattern of the speaker grilles, the metal-look passenger grab handle, the sleek silver trim piece surrounding the air vents and starter button, and optional upgrades that include handsome heather-gray upholstery and the dash trim that can be glossy black, bright blue or stitched faux leather. There's also plenty of user-friendly technology. Standard on every Seltos is an easy-to-use 8-inch touchscreen packing standard Android Auto and Apple CarPlay. Standard on the SX Turbo is the same 10.25-inch touchscreen available in the Telluride, which enhances functionality with its widescreen layout (it's also largely similar to the one offered by Hyundai).

2014 Cadenza is Kia's take on the Hyundai Azera

No, this is not the oh-so pleasantly named Quoris rear-wheel-drive flagship sedan - this is Kia's new front-drive entry into the North American market, the Cadenza. (If that sounds familiar, it's because Kia has long used the Cadenza name in other markets.) And while it's a sharp-looking thing, it's not exactly an original masterpiece. Peel away that slick exterior and you'll find a trusty Hyundai Azera doing the grunt work.
That's no bad thing, though; the Azera's a smooth-sailing sedan. Under the hood is a 3.3-liter direct-injection V6 putting out 293 horsepower and 255 pound-feet of torque, mated to a six-speed automatic transmission with, oh yes, Sportmatic manual mode. That power hits the ground via a sport-tuned suspension with MacPherson struts up front and a multi-link rear configuration, matched with either 18- or 19-inch alloy wheels.
Inside, there's a whole host of nice leather surrounded by wood and chrome accents, with a driver-focused cockpit (sort of like the Optima) with a seven-inch TFT color touchscreen display. Premium options include things like Nappa leather seats, a panoramic sunroof, Kia's UVO infotainment system, HID headlamps with active lighting, heated seats and a heated steering wheel. Sounds comfy.