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Kia continues run of Soul special editions with Red Zone

The 2014 Soul has come on strong since its introduction, going so far as to become the Korean automaker's top-selling model last month, but Kia isn't wasting any time in creating a little extra excitement for its boxy hatchback. Although the name is a little wonky, the Kia Soul Red Zone marks the first special-edition model for the second-gen Soul, and its styling is meant to mimic the 2012 Track'ster Concept, the showcar that inspired the design of the 2014 Soul.
While there's no pigskin or AstroTurf (or any other football-related references) to be found on this car, the Red Zone package consists of a distinctive white paint scheme with bright red accents. The red theme continues on the inside with contrast stitching and piping acting as highlights to the otherwise all-black interior. The 2014 Soul Red Zone goes on sale early next year, and while official pricing has not been announced, production will be limited to just 2,000 units.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

2020 Kia ProCeed is a gorgeous wagon with a spunky turbo engine option

The 2020 Kia ProCeed wagon has finally been unveiled, and it looks pretty much like the concept from the last Frankfurt Motor Show. It has the almost-fastback roofline of the swoopy concept, the wide taillights, and the signature chrome window trim with a dorsal fin highlight at the back. According to Kia, it's also the longest and lowest member of the Ceed compact car family. It's an all-around striking wagon that should stand out in the parking lots of Europe. Still, while it is attractive and distinctive, the ProCeed's design has been a bit compromised in the shift to a production car. The taller body and less dramatic curves detract a bit from the radical roof. The concept also had distinctly rear-drive proportions with the front wheels pushed far forward and plenty of space between them and the base of the windshield. Since the production ProCeed is based on the front-drive Ceed, the long, lean nose is truncated and less elegant. These are nitpicks, though, as the car is far sleeker than the regular Ceed Sportswagon, and we applaud an automaker anytime they come close to delivering on a beautiful concept. The ProCeed is more than just a pretty body, though. Despite being lower and sleeker than the regular Ceed Sportswagon, it only loses about one cubic foot of cargo space. Under the hood, a couple of small-displacement turbo gas engines and a turbo diesel are available, but the really interesting engine is the 1.6-liter turbocharged four-cylinder that's shared with the Veloster Turbo. Just like in the force-fed Veloster, it makes 201 horsepower and 195 pound-feet of torque, and it can be coupled to a 6-speed manual or 7-speed dual-clutch automatic. The engine is only available in the ProCeed GT trim, which Kia notes had its ride and handling tuning overseen by former chief engineer at BMW's M division, Albert Biermann. While the ProCeed GT has unique suspension tuning, all models benefit from fully-independent suspension and sticky Michelin Pilot Sport 4 tires. Pricing hasn't been announced yet for the ProCeed, but it will go on sale early in 2019. Of course, it won't be coming to the U.S., since we don't even have the regular Ceed. Interestingly, it appears it will only be available in Europe, since the press release says it will go "on sale exclusively to European drivers." So even Kia's home market of South Korea may not get the wicked wagon.