We Finance!!! 2008 Jeep Wrangler Unlimited Sahara 4x4 Hard Top Auto Texas Auto on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep Renegade signed by the Rolling Stones brings in $46k for charity

What do Jeep and the Rolling Stones have in common? Well, they've both have been around for longer than most of us, they seem just about indestructible, and not long after one shipped out from America to help save Britain, the other lead the British Invasion of America. But the two enduring icons also came together this past summer as one sponsored the other's European tour. And while they were in Rome, Jeep had the members of the legendary rock group sign a new Renegade that just went up for auction. Bearing the signatures of the immortal Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts, this star-studded, pint-sized off-roader – the first Jeep to be built in Italy – sold for an impressive $46,000 to an anonymous bidder. That's about two-and-a-half times what the new pebble-crawler is expected to sell for when it reaches showrooms. Proceeds from the sale, handled by Charitybuzz.com, will benefit Community Links, a social-inclusion organization based in London. View 56 Photos

Jeep Wrangler 'Scrambler' truck spied again, our best look yet

The upcoming Jeep Wrangler pickup truck has been a closely-guarded vehicle for a while, and as a result, quite a few photos have been from quite a distance and sometimes a tad blurry. These new shots are exciting because they're taken much closer and are very clear. Unfortunately, FCA is still being very careful with camouflage, and as a result, there isn't much to see here. We can definitely tell that from the C-pillar forward, the truck is practically identical to the 2018 Wrangler Unlimited, down to the rear doors that are angled to clear the Unlimited's rear wheels. That's not necessary here, so there's a large section of sheetmetal between the door crease and the fenders. We're curious how Chrysler will address that to keep it from looking awkward. We also get another look at the rear suspension. As we previously reported, the rear suspension seems to share more in common with the Ram 1500 than the Wrangler SUV. The shock placement and low anti-roll bar are among the details that are very Ram-esque. Like both the Ram and the Wrangler, the Scrambler will use coil springs at all four corners, and as with the Wrangler, the front axle is solid, too. Other details we expect for the Wrangler Scrambler pickup are the gas-powered V6 and turbo inline-four engines mated to either an eight-speed automatic or six-speed manual transmission. It will probably get the EcoDiesel V6, eventually, too. The truck will also probably have a convertible top based both on rumors and spy photos of an older prototype. We expect the Wrangler pickup will be revealed early next year in time for delivery later that year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.