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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Jeep Twitter account hacked, bad language, poor grammar and some hilarity ensue

Just a day after Burger King's Twitter account was compromised by "unauthorized users," Jeep's social media feed has been similarly hacked. Both instances of digital incursion share some similarities - the BK hackers changed the company's logo for McDonald's familiar golden arches, saying a sale had occurred, while the Jeep miscreants have replaced Jeep's branding with that of General Motors property Cadillac.
The resulting tweets from the damaged Jeep account have been a pretty brutal, to put it bluntly. Most of the content coming from the hacked account is unpublishable here, using language that is peppered with racial epithets, and poorly worded "shout outs."
In addition to the defamatory tweets themselves, the hackers have significantly altered the layout of the page. Jeep's header image now features a picture of the Cadillac ATS to go along with the Wreath and Crest, some language calling out that car as winning the 2013 North American Car of the Year award, and this gem: "The official Twitter handle for the Jeep(R) - Just Empty Every Pocket, Sold To Cadillac =[" Also, perhaps in an ode to yesterday's Burger King heist, the background image for the page now features a McDonald's-themed donk. The devil's in the details, we guess.

2018 Jeep Wrangler four-cylinder could be incredibly potent

Update: We hear the 368-hp rating in the NHTSA documents isn't accurate. The story has been modified to reflect that. Update 2: The document has been removed from NHTSA's website. We already knew that the next-generation Jeep Wrangler would offer two engines this time around, a V6 and a new turbocharged four-cylinder. Documentation from FCA to NHTSA that JL Wrangler Forums discovered suggests the V6 will become the entry-level engine with the same 285 horsepower as the current one, while the turbo 2.0-liter inline-four takes the top spot with 368 horsepower. However, we're now hearing that figure isn't accurate. That's an all-around impressive four-cylinder – and obviously likely too good to be true. Besides making about 80 more horsepower than its bigger V6 cousin, it would also be the second most powerful four-cylinder available in the United States. It would only be 7 horsepower shy of the current four-pot power champ, the Mercedes-Benz CLA45, which makes 375 horsepower. It's also 18 horsepower ahead of the next closest engine, the turbo four in the Focus RS that makes 350 horsepower. If you do decide to pick up a 2018 Wrangler with the four-cylinder, you'll have to settle for an automatic transmission. Only the V6 will be available with both an automatic and manual transmission. Both engines should be available at launch, which we expect to come shortly after an expected reveal at the Los Angeles auto show. The FCA documentation also suggests that the four-door model will be the first body style available, with the two-door arriving slightly later. Related Video: Featured Gallery Jeep Wrangler Spy Shots View 28 Photos News Source: JL Wrangler Forums / FCAImage Credit: KGP Photography Jeep SUV Off-Road Vehicles jeep wrangler unlimited