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2014 Jeep Grand Cherokee Diesel and SRT climb onto stage

This is indeed a case of not knowing how much we wanted something until it arrived. We've been big fans of the Jeep Grand Cherokee ever since the new model arrived a couple of years ago, and while the update you see here might seem just a slight refresh, it's actually much more than that.
For starters, the 2014 Grand Cherokee marks the return of a diesel model here in the States, with Chrysler's new 3.0-liter EcoDiesel V6 under the hood, churning out 240 horsepower and 420 pound-feet of torque, mated to an eight-speed automatic transmission. Of course, all of the Grand Cherokee's usual off-road goodies are on hand, with moderate tweaks to make it an even more capable vehicle when the going gets rough. Both the gasoline-fed 3.6-liter V6 and 5.7-liter V8 get the new eight-speed auto, as well.
The high-performance Grand Cherokee SRT also trudges on into the new model year, with very subtle tweaks found underneath the aggressive, slightly redesigned sheetmetal. The 6.4-liter Hemi V8 also gets eight-speed gearing, which Chrysler says will improve not only 0-60 times, but mid-range performance as well. Bring it on, we say.

Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.