Jeep: Wrangler on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Sunday Drive: Trucks and SUVs of all shapes and sizes

The American automotive marketplace is dominated by trucks and SUVs, and so was the last week of coverage on Autoblog. By far, the most popular story of the week was our First Drive of the 2018 Lincoln Navigator. It may look like an old-school lumberer, but in reality Lincoln's flagship is a thoroughly modern, turbocharged-V6-powered, three-row, luxury people mover. The Jeep Wrangler is the world's most recognizable vehicle. So it's no surprise that the next version looks a whole heck of a lot like the last one, and the one before. It's all in the details, which is why we were so excited when Jeep decided to unleash a trio of images showing both two- and four-door Wranglers for us to dissect ahead of the SUV's official debut at the L.A. Auto Show later this year. Past that, spy photos of the next Chevy Silverado and Ram 1500 were predictably popular. See both of those below, and the cap it all off, check out the entire week's worth of SEMA coverage – including the bonkers Hennessey VelociRaptor 6x6 – in our mega image gallery at the bottom of this post. Enjoy! As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2018 Lincoln Navigator First Drive | From black sheep to flagship 2018 Jeep Wrangler revealed: First photos released before L.A. Auto Show debut 2019 Chevy Silverado looks slim and clean beneath the camo 2019 Ram 1500 gets vertical touchscreen infotainment system 2017 SEMA Show Mega Photo Gallery Chevrolet Jeep Lincoln RAM Truck SUV recap sunday drive

Stellantis reports record margins, $7B profits despite chip shortage

MILAN — Automaker Stellantis on Tuesday said it achieved faster-than-expected progress on synergies and record margins in its first six months as a combined company, despite suffering 700,000 units in lower production due to interruptions in the semiconductor supply chain. The company — formed from French carmaker Peugeot PSAÂ’s takeover of the Italian-American company Fiat Chrysler — reported net profit of 5.9 billion euros ($7 billion) in the first half of 2021, compared with a loss 813 million euros during the same period a year earlier, which was impacted by the coronavirus restrictions around the globe. Shipments rose 44% to 3.2 million units, while revenues rose 46% to 75 billion euros. “We are very pleased with the speed with which the new team has begun to execute as one company, as Stellantis,Â’Â’ Chief Financial Officer Richard Palmer told reporters. Semiconductor shortages accounted for 200,000 units of production losses in the first quarter and 500,000 in the second quarter. Semiconductors are used more than ever before in new vehicles with electronic features such as Bluetooth connectivity and driver assist, navigation and hybrid electric systems. Stellantis achieved 1.3 billion euros in cost savings in the first half, mostly by sharing investments in new technologies and platforms, which Palmer said was a faster rate than initially forecast. It aims to achieve 80% of the targeted 5 billion in cost savings by 2024. “These synergies allow us to continue to invest in the electrification strategy, which we talk about every day,” Palmer said. Stellantis, which lags competitors in rolling out electric vehicles, plans to launch 21 fully electric or plug-in gas electric hybrid vehicles over the next two years. North American posted record profitability on global sales of Ram trucks and the strong launch of the Jeep Wrangler 4xe, which was the best-selling plug-in gas electric vehicle in the United States in the second quarter. Stellantis was the market leader in South America and second in Europe. The results were presented on a pro-forma basis, taking into account the performance of each of the carmakers as separate entities during 2020. Related video: 2021 Jeep Wrangler Rubicon 392 Inside and Out