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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Dodge Durango SRT vs. Jeep Grand Cherokee SRT | Which should you buy?

Choice is a good thing. And when it comes to high-performance sport utility vehicles, there are more choices today than ever before to tantalize buyers into showrooms. And why not? Americans love SUVs, and, while there's a stronger push to go green now than ever before in the history of internal combustion, there's still a large contingent of buyers who firmly believe in choosing the biggest, baddest, most powerful powerplant. For those buyers, the Dodge Durango SRT and Jeep Grand Cherokee SRT are two of the most potent options. But which one should you buy? They both deliver 475 horsepower and 470 pound-feet of torque to all four wheels through an eight-speed automatic transmission. They both do 0-60 in around 4.4 seconds, and both boast top speed numbers that will handily land you in jail if written on a speeding ticket. Choosing between the two, then, is a bit more nuanced than which is faster. That said, the Jeep is probably a bit quicker at the track than the Dodge. We'd wager than the Grand Cherokee SRT's 5,104-pound curb weight (versus 5,510 for the Durango SRT) and 114.8-inch wheelbase (versus 119.8) will pay small dividends in acceleration, cornering, and braking performance. So, if that's the only category by which you believe these SRT-fettled SUVs should be judged, choose the Jeep. View 17 Photos But let's get real here for a moment. As much fun as it is to wrangle a brutish ute 'round a racetrack – and trust us when we tell you it's a blast – the number of hi-po SUV owners who will ever show up at Bondurant in an SRT-badged 4x4 is probably in the single digits. So, when evaluating which of the two Hemi-powered vehicles is right for you, ultimate lap times are probably of little concern. If you're choosing between these two overpowered players, practicality is probably just as important as performance. And in that category, the Durango SRT comes out on top. For starters, the Dodge is a three-row SUV with six seats, whereas the Jeep is a two-row, five-passenger platform. Fold down the rear bench and there's 84.5 cubic feet of cargo area in the Durango, versus 68.7 in the Grand Cherokee. And if you tow, the Durango SRT's 8,600-pound max rating handily bests that of the Grand Cherokee SRT's 7,200-pound capacity. Ask yourself what's most important: performance or practicality. And then consider the price. The Dodge is nearly $4,000 less expensive than the Jeep.

2018 Jeep Wrangler interior revealed with retro touches and bright colors

Easily one of the weakest points of the current Jeep Wrangler (and most past ones for that matter) is the bleak, black plastic interior. Now, thanks to a pair of images from Jeep we get our first unobscured look at the new Wrangler's interior. And thanks to some retro cues, it's a much brighter and more cheerful place. As expected from spy photos, the dashboard's main design features are simple, flat body-color panels positioned in front of the driver and passenger. They harken back to the painted metal dashboards of vintage Jeeps, and at the same time bring a splash of color and contrast to what would otherwise be a plain, average interior. In fact, it's the same strategy used by both the Fiat 500 and Volkswagen Beetle. There's more metal-finish trim around the switches that advance the bright look, too. The whole dash is flatter, with things like the grab handle mounted flusher. Everything has a more geometric, crisp shape, with each bank of buttons featuring beveled borders. At the top of the dash is a big touch screen for infotainment. It's possible lower-trim levels will have head units with smaller screens and some more buttons, but at least on this model, it's all about the touchscreen. There are volume and tuning knobs lower, though. This is also where the various climate controls are found. The instrument panel gets a sharp-looking center screen, too, and the analog dials have been reduced from four large units down to two on either side of the screen. Below the climate controls are the window switches, power outlet and media inputs. At the very bottom we find switches for off-road features, indicating that this is probably a Rubicon model. A switch to the left surrounded by red accenting controls the front and rear differential locks, and in the middle is a button for disconnecting the anti-roll bars for greater articulation. On the right are four generic buttons that seem like the auxiliary toggles in the F-150 Raptor, so they should be able to connect to lights, a winch, and other aftermarket accessories. Jeep still hasn't revealed any other details on specifications or pricing. That information will be released on November 29 during the Wrangler's official reveal at the L.A. auto show. We expect it to only offer a V6 at launch with either a manual transmission (shown in the images) or an automatic, with the turbocharged four-cylinder engine coming later. Related Video: