1989 Jeep Wrangler Custom Black - No Reserve! on 2040-cars

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Jeep Renegade configurator switches on

Less than a week after letting loose with pricing information for its 2015 Renegade, Jeep has powered up the configurator for its new compact CUV, giving us our first complete look at pricing for the model's healthy options catalog. If you've messed around with any of FCA's other online configurators, the Renegade's will be immediately familiar. Pick a trim, interior and exterior color, optional extras and packages, and you're done. Of course, we don't write these posts just to let you know about a configurator going live. We do them because it gives us an excuse to mess about with all the different varieties of a new model, and, on occasion, to build something surprisingly expensive or cheap, just to see if it can be done. The Renegade certainly has no issues when it comes to the former. If you want the priciest model, you'll need the $25,995 Trailhawk, which can be priced up to $33,330. We got to that figure by adding the $1,495 Trailhawk Premium Group (heated, powered leather seats, dual-zone climate control, heated steering wheel, 40/20/40 split-rear seats), the $595 Safety and Security Group I (blind-spot monitoring with cross-traffic assist and an alarm), the $395 Trailer Tow Group, the $1,395 powered MySky system, a $150 hood decal (which might mean that you can get a Trailhawk without a black stripe), a $1,295 navigation system with satellite radio, a $495 nine-speaker stereo, a $295 push-button starter, a $200 remote starter and a $75 tonneau cover. Will you need all of those options? Not really. But many of them would certainly fall into the "must-have" category for customers. Head over to Jeep's consumer page and mess about with the configurator, and let us know what you think of the full pricing (and what your ideal spec looks like!) in Comments. Related Video:

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

2013 Jeep Wrangler Moab Edition

There will forever be a soft spot in my heart for the Jeep Wrangler. The last one I owned was red, and, as a 1990 model, had the square headlights derided by Jeep enthusiasts who grew up on the Civilian Jeeps that descended from their General Purpose military ancestors. As a teenager, I couldn't have cared less what shape its headlights happened to be - to me, a Jeep Wrangler represented freedom; a carefree do-it-all machine equally at home with the top stowed away in the summer or with the heater on full blast in the snowy clutches of Old Man Winter. In Dr. Seuss parlance, my square-headlighted Sneetch was just as worthy as any round-headlighted Sneetch.
All that said, I'll be the first person to advise against buying a Jeep Wrangler of any sort for owners who don't plan to use it as its makers intend. There's no good reason to punish yourself with a stiff and springy ride, a loud and somewhat drafty (though generally water-resistant) interior or the poor fuel economy expected of a block-shaped vehicle if you don't enjoy its other, more exciting benefits.
Of course, Jeep has done its darndest over the years to make the Wrangler as civilized as possible while keeping it as capable as federal law will allow. The 2013 Jeep Wrangler Moab edition is one of Jeep's latest attempts to attract attention from the upper reaches of the active lifestyle set, and I spent a week with one to see what makes the Moab special.