1972 Jeep Wagoneer 5.9l 4wd on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

These are the cars with the best and worst depreciation after 5 years

The average new vehicle sold in America loses nearly half of its initial value after five years of ownership. No surprise there; we all expect that shiny new car to start depreciating as soon as we drive it off the lot. But some vehicles lose value a lot faster than others. According to data provided by iSeeCars.com, trucks and truck-based sport utility vehicles generally hold their value better than other vehicle types, with the Jeep Wrangler — in both four-door Unlimited and standard two-door styles — and Toyota Tacoma sitting at the head of the pack. The Jeep Wrangler Unlimited's average five-year depreciation of 30.9% equals a loss in value of $12,168. That makes Jeep's four-door off-roader the best overall pick for buyers looking to minimize depreciation. The Toyota Tacoma's 32.4% loss in initial value means it loses just $10,496. The smaller dollar amount — the least amount of money lost after five years — indicates that Tacoma buyers pay less than Wrangler Unlimited buyers, on average, when they initially buy the vehicle. The standard two-door Jeep Wrangler is third on the list, depreciating 32.8% after five years and losing $10,824. Click here for a full list of the top 10 vehicles with the least depreciation over five years. On the other side of the depreciation coin, luxury sedans tend to plummet in value at a much faster rate than other vehicle types. The BMW 7 Series leads the losers with a 72.6% drop in value after five years, which equals an alarming $73,686. BMW's slightly smaller 5 Series is next, depreciating 70.1%, or $47,038, over the same period. Number three on the biggest losers list is the Nissan Leaf, the only electric vehicle to appear in the bottom 10. The electric hatchback matches the 5 Series with a 70.1% drop in value, but since it's a much cheaper vehicle, that percentage equals a much smaller $23,470 loss. Click here for a full list of the top 10 vehicles with the most depreciation over five years.

FCA design chief Ralph Gilles uses Jeep to help couple in fiery wreck

Fiat Chrysler's head of design Ralph Gilles recently rendered assistance at a fiery crash scene that left one dead. Gilles helped two people trapped inside a vehicle following a pair of collisions that left them pressed up against a burning vehicle. He used his Jeep Wrangler to nudge a Ford Edge engulfed in flames across the road. The 57-year-old female passenger who was trapped inside the other car was later pronounced dead at a local hospital. The first crash happened early Sunday, Feb. 18, in a rural area north of Detroit when a 2013 Ford Fiesta carrying the woman and her husband collided head-on with a 2013 Ford Edge that had crossed the center line. The driver of that vehicle sustained minor injuries; police said alcohol is believed to have played a role. Gilles was driving home with his wife, Doris, when they came upon the accident, stopped and called 911. He told the Oxford Leader he and the driver of the Edge tried to help the couple in the Fiesta, but none of the doors would open. After Gilles went to move his Wrangler out of the way, he saw a Buick LeSabre broadside the already-crippled Fiesta and push it up against the Edge, which then caught fire. With the couple still trapped inside the Fiesta, Gilles got the idea to put the Wrangler into four-wheel drive and push the Edge to the opposite shoulder using his Jeep. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I still have no idea where that (thought) came from," Gilles told the Leader. "The only thing I can remember thinking (is) I've got a Jeep, it's got a bumper on it, I think I can do this. All I could think about were the two people still inside the other car." Firefighters were later able to extract the couple from the Fiesta and transport them to a hospital. The woman was then airlifted to a second hospital, where she was pronounced dead. Her husband was listed in stable condition. Gilles posted a short video of the burning vehicle on Instagram and wrote that he was "NOT a hero." "It made us appreciate the true heroes. The first responders, Firemen/women, EMS and Police who deal with this stuff every day," he wrote. Image Credit: Ralph Gilles / Instagram Jeep fire