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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Jeep adds top-level, $35,690 Cherokee Overland trim [UPDATE]

UPDATE: We initially received incorrect pricing information. FCA says the Cherokee Overland will cost $35,690, including $995 for destination. If you want a more luxurious Jeep, you buy a Grand Cherokee Overland or Summit. But if the idea of dropping $45,000 to $51,000 gives you pause, you'll welcome the news that FCA's off-road brand will introduce a luxury-oriented version of its smaller, more affordable Cherokee. The new Cherokee Overland incorporates a number of cosmetic changes. All of the black plastic body elements have been replaced with body-colored items, improving the overall aesthetic. Jeep fitted handsome, polished 18-inch wheels along with chrome trim on the upper and lower grilles, and the halogen headlights have been swapped with standard bi-xenon units. Previously, the HID headlights were only available as part of an $1,845 Luxury Pack on the Cherokee Limited. In the cabin, the biggest change is found on the seats, where Nappa leather comes standard along with heating and ventilation functions. The steering wheel gets Zebrano wood trim, and instrument panel is wrapped in leather. Beyond that, the Overland is unsurprisingly well-equipped, with an Alpine Premium Audio system, FCA's excellent 8.4-inch UConnect system with navigation, and blind-spot monitoring with cross-traffic alert. The three big optional extras include the Cherokee's 3.2-liter V6, the Jeep Active Drive II all-wheel-drive system, and the Technology Group (auto high beams, lane departure warning, lane keep assist, forward collision warning, collision mitigation braking, park assist, adaptive cruise, front and rear park assist with rear stop, and automatic windshield wipers). Owners will also be able to snag a sunroof and a couple of smaller items, like a wireless charging pad. Prices for the Cherokee Overland start at $35,690 (including destination) with sales to begin this spring. Read on for the official announcement from Jeep. Jeep® Expands Cherokee Lineup with Premium Overland Model • New 2016 Jeep® Cherokee Overland debuts at New England International Auto Show • More premium Jeep Cherokee model boasts an unmatched combination of luxury and capability in the mid-size SUV segment • Cherokee Overland delivers sophisticated styling, a well-appointed interior, a long list of premium standard features, and legendary Jeep capability • New premium Cherokee Overland available in Jeep showrooms this spring • Jeep Cherokee sales increased 23 percent in 2015 BOSTON, Jan.

2018 Jeep Wrangler will have an aluminum hood and doors, leaked memo says

Earlier this year, FCA CEO Sergio Marchionne revealed that 2018 Jeep Wrangler would feature a heavy dose of aluminum, though he didn't specify how. Now, JL Wrangler Forums says the Wrangler will use the material for the hood and the doors, citing an internal bulletin from aluminum supplier Alcoa. According to the forum, the company says the next-gen Wrangler will utilize Aloca's C6A1 (an internal name) high form alloy. The SUV will also get 6022 and A951 from Alcoa that will be used on the SUV's front and rear doors, as well as for the hood. Alcoa's C6A1 is the company's new high form alloy, while its 6022 alloy sheet can be found on things like a car's hood, door, or closure panels. Alcoa's A951 is the company's pre-treatment aluminum sheet bonding technology that it uses on automobiles. "A team in the Farmington Hills (Michigan, USA) Aerospace and Automotive Products group is leading a new profitable growth opportunity with the 2018 Jeep Wrangler program. The next generation Jeep becomes the first to utilize our C6A1 high form alloy; we are currently the only supplier of this high form product. Alcoa will also supply 6022 and A951, including front and rear door inners, hood outer and inner." As Marchionne pointed out earlier this year, the 2018 Wrangler won't be made entirely out of aluminum. So Alcoa's contribution to the upcoming SUV's doors and hood could be the only components that use the lightweight metal – or Jeep could be using another aluminum supplier for other parts. Large changes lie ahead for the 2018 Wrangler, which include a pickup version, new engines, and aluminum. But we do know that the next Wrangler is that it will be built in Toledo, OH, as FCA announced plans to spend $1.05 billion to retool the Wrangler factory, while also adding another site in Illinois earlier this year. Related Video: