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2018 Nissan Kicks vs other tiny crossovers: How they compare on paper

Update: As we now have now driven the 2018 Nissan Kicks and have all the specs and figures available, we thought it was time to update this comparison post. The data chart has been updated with final Kicks information as well as changes to competitors made for 2019. Anyone else have "Pumped Up Kicks" by Foster the People stuck in their heads? Well, you do now. I couldn't be the only one. Anyway, the 2018 Nissan Kicks is a thing. It replaces the Nissan Juke, which Mr. Stocksdale thought was a bad idea and Mr. Myself thought was a smart idea. Nevertheless, neither of us were especially pumped up by the Kicks. However, the majority of car buyers are all about SUVs, and this littlest segment of them has been multiplying like Tribbles in the past few years. The Juke was one of the first of these subcompact crossovers, but it was probably too oddball for a mainstream audience (not to mention inefficient) and never really caught on. Newer competitors certainly didn't help. Well, to see how the Kicks compares to those very competitors, lets fire up the Autoblog Comparo Generator 3000 (TM). Specifically, we'll be looking at those subcompact crossovers with similarly small dimensions, especially low prices and/or a disinclination to offering all-wheel drive. We're talking about the Nissan Kicks vs the Toyota C-HR, Hyundai Kona, Kia Soul, Honda HR-V and Jeep Renegade. Now, if you're interested in literally the exact opposite SUV segment, check out our recent Mercedes G-Class comparo. Otherwise, on to the spreadsheet: Dimensions and passenger space In terms of exterior dimensions, the new Kicks is right smack in the middle of the segment. It's virtually the same as the Honda HR-V, yet manages to eek out a few extra cubic feet of cargo space behind its raised back seat. The Honda and its "Magic Seat" still beats it in terms of maximum capacity, but it sure is close. The Kia Soul has the biggest maximum number, but that's largely the result of being a box. Its small behind-the-back-seat cargo number is likely a better indicator of how much you'll be dealing with on a day-to-day basis. And in that day-to-day way, the Kicks is excellent. Backseat legroom seems to be a Kicks downside, as all but the C-HR surpass it. (Seriously, it's almost impressive how large the C-HR is on the outside but cramped inside.) However, the Kicks' tall greenhouse not only allows for ample headroom, but seats that are mounted high off the ground.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

These are the cars with the best and worst depreciation after 5 years

The average new vehicle sold in America loses nearly half of its initial value after five years of ownership. No surprise there; we all expect that shiny new car to start depreciating as soon as we drive it off the lot. But some vehicles lose value a lot faster than others. According to data provided by iSeeCars.com, trucks and truck-based sport utility vehicles generally hold their value better than other vehicle types, with the Jeep Wrangler — in both four-door Unlimited and standard two-door styles — and Toyota Tacoma sitting at the head of the pack. The Jeep Wrangler Unlimited's average five-year depreciation of 30.9% equals a loss in value of $12,168. That makes Jeep's four-door off-roader the best overall pick for buyers looking to minimize depreciation. The Toyota Tacoma's 32.4% loss in initial value means it loses just $10,496. The smaller dollar amount — the least amount of money lost after five years — indicates that Tacoma buyers pay less than Wrangler Unlimited buyers, on average, when they initially buy the vehicle. The standard two-door Jeep Wrangler is third on the list, depreciating 32.8% after five years and losing $10,824. Click here for a full list of the top 10 vehicles with the least depreciation over five years. On the other side of the depreciation coin, luxury sedans tend to plummet in value at a much faster rate than other vehicle types. The BMW 7 Series leads the losers with a 72.6% drop in value after five years, which equals an alarming $73,686. BMW's slightly smaller 5 Series is next, depreciating 70.1%, or $47,038, over the same period. Number three on the biggest losers list is the Nissan Leaf, the only electric vehicle to appear in the bottom 10. The electric hatchback matches the 5 Series with a 70.1% drop in value, but since it's a much cheaper vehicle, that percentage equals a much smaller $23,470 loss. Click here for a full list of the top 10 vehicles with the most depreciation over five years.