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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Refreshed Chrysler 300 SRT won't be sold in NA

It looks like it might be time to bid farewell to the V8 rumble from the Chrysler 300 SRT - at least if you live in North America. The reported change comes as Fiat Chrysler Automobiles reshuffles its ranks with the Dodge brand, re-absorbing SRT and building its muscular reputation with the Challenger and Charger Hellcat models. Meanwhile, Chrysler is taking a more mainstream approach, and that likely means the end of overt high-performance models from the division for now.
According to Automotive News, the 300 SRT will be discontinued in the US for 2015, but it won't be totally dead. Some right-hand drive markets will still get the brawny V8 sedan next year, a distinction that goes a long way toward explaining some spy shots we've seen recently.
The 300 SRT's North American demise probably shouldn't come as a total shock. In FCA's five-year plan, it says that the 300 is destined for a refresh to be unveiled later this year, presumably at the upcoming Los Angeles Auto Show. There's no mention of the SRT model in the document, though, which seems to signal its end.

Mopar stuffs the Jeep Performance Parts catalog with 200 accessories

We don't get to savor the all-new 2018 Jeep Wrangler until sometime in November. Today at SEMA, however, we get to sample some of the more than 200 Jeep Performance Parts that Mopar designed for America's off-road mascot. Among the totally new offerings are a roof rack and a stowable tailgate table. The roof rack can accommodate the standard carriers, such as those for skis, snowboards, and bicycles. The tailgate table flips down from the rear hatch, creating a workspace complete with a beverage holder. Urbanites can get down with the mesh and solid bikini tops, a cargo tray that extends to the back seat and doubles the surface area, logoed door sills, and new fuel doors. Redesigned tire covers flash new graphics and incorporate an aperture for the backup camera. When distant GPS points require low-range four-wheeling, redeveloped goodies include 17-inch beadlock aluminum wheels, a two-inch lift kit that permits 37-inch tires when paired with high-top fender flares, thicker, wider rock rails coated with Ram bedliner material, and hard-secured grab handles. Five-inch LEDs throwing 4,080 lumens and seven-inch LEDs throwing 8,000 lumens work with a new mount kit to attach to windshield, winch guard, or frame rails. An auxiliary switch bank with a dedicated power distribution center means convenient access to controls for auxiliaries like those lights and the Mopar Warn winch. A screen protector keeps dust and debris from damaging the Uconnect screen. When the inevitable boo-boo happens, grab for help from the improved emergency first-aid kit and roadside assistance kit. Mopar says the entire range of Jeep Performance Products will be available at dealerships as soon as the Wrangler goes on sale. Related Video: Featured Gallery Jeep Performance Parts: SEMA 2017 View 17 Photos Related Gallery 2018 Jeep Wrangler Mopar accessories View 14 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Auto News Aftermarket SEMA Show Jeep SUV Off-Road Vehicles SEMA 2017