2014 Jeep Grand Cherokee Limited on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Politician's funeral procession features pole dancers

A Taiwanese politician's racy funeral procession literally stopped traffic as it paraded dozens of scantily clad pole dancers through city streets last week. According to the Deccan Chronicle, beloved local politician Tung Hsiang passed away in December after decades of public service in the southern Taiwanese city of Chiayi. He had a reputation as a fun loving, gregarious socialite and his family wanted to send him off in a suitably flamboyant and memorable way. To honor that end, his family assembled a funeral procession of bands, performers, floats, and more than 200 vehicles that stretched for several kilometers as it snaked through the city. Featured among the procession vehicles were fifty customized, brightly-colored jeeps, each one carrying a bathing suit-clad showgirl dancing around a roof-mounted stripper pole. The exact opposite of a quiet, somber affair, the raucous parade clogged up streets, stopped traffic, and attracted crowds of onlookers and hangers-on. Tung Mao-hsiung, Hsiang's brother, told CTS reporters that his ailing brother had requested a big send-off just days before he died. "He told us he wanted this through a dream two days before the funeral," he said. While Hsiang's delightfully tacky funeral train pushed the boundaries of taste, and definitely contrasts with traditional ideas of funeral decorum, it's not that strange an event in Taiwan. The Deccan Chronicle states that Taiwanese send-offs have a tendency to be risque. Showgirls like the ones hired for Hsiang's procession are commonplace, and often go beyond just dancing and right to stripping at religious festivals and funerals on the island. The Chronicle suggests that this is due to the fact that Taiwanese folk religion is a unique mix of spiritualism and earthiness. Recent Video: News Source: The Deccan Chronicle Auto News Humor Jeep SUV Off-Road Vehicles funeral

2014 Jeep Grand Cherokee EcoDiesel

Choose Your Own Adventure... But Choose Wisely
Jeep has got you covered. We can say this without even having to know what it is you want, because there's hardly an option or configuration that you won't find in the 2014 Grand Cherokee. There are three different engines, three different four-wheel-drive systems (plus rear-wheel drive), four different trim levels - not counting SRT - two different suspension setups and five different settings for various off-road terrain conditions. If you happen to check the box for Quadra-Lift, you'll also have five different ride-height settings for the driver-selectable air suspension.
As you might expect with so many customization possibilities, the way a buyer checks the options sheet can have a profound effect on the final product and its capabilities, to say nothing of its price. Nowhere is that more true than with the Grand Cherokee's choice of engines, with the brand-new 3.0-liter EcoDiesel V6 stealing the spotlight from the still excellent gasoline-fueled 3.6-liter Pentastar V6 and 5.7-liter Hemi V8 powerplants that carry over from last year. No matter which engine you choose, though, it will be paired up with Jeep's new standard eight-speed automatic transmission from ZF. This, ladies and gentlemen, is very good news indeed.