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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep Patriot replacement adopts tiny Grand Cherokee styling

After almost a year out of the spotlight, we've finally snagged our second set of images of Jeep's new CUV. Set to replace both the Patriot and Compass, these latest images reinforce what we originally thought about Jeep's newest model – it's a baby Grand Cherokee. These 15 images provide the best look yet at the new sheetmetal, details, and interior. Starting with the skin, it's like Jeep's designers scaled down the Grand Cherokee's profile to fit on the new crossover's stretched Renegade platform. The headlights, grille, and taillights looked like shrunken items from Jeep's flagship crossover, too. This is good news – even after its 2011 facelift the Compass was a homely little thing, and the Patriot was boxy at a time when CUVs were going for smoother, more aerodynamic lines. Jeep's new CUV is avoiding those mistakes by aping one of the company's most popular designs. Only the driver's seat, steering wheel, and center stack appear in the interior images, so we can't tell how the stretched chassis impacts rear-seat legroom compared to the Renegade/Fiat 500X. But in front, it looks like a Jeep – FCA's corporate steering wheel and HVAC controls are present and accounted for, but the usual touchscreen display looks bigger the expected 8.4-inch unit. That could just be the camera angle playing tricks on our eyes. We can't make any judgments about the material choices, but we'd expect quality to be on par with the larger Cherokee. Under hood, our spies report that FCA's nine-speed automatic will be the only transmission choice. FCA will call on its new 2.0-liter, Hurricane four-cylinder engine, the spies claim, but we also expect the less powerful 2.4-liter, four-cylinder from the Renegade and Cherokee. Apparently, production will begin by the end of the year. Short of a shotgun launch immediately after a Detroit debut, that virtually guarantees a debut in Los Angeles (or possibly Paris). Related Video: Featured Gallery Jeep C-Segment CUV: Spy Shots View 15 Photos Image Credit: CarPix Spy Photos Jeep Crossover Off-Road Vehicles jeep compass jeep patriot

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?