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2013 Jeep Wrangler Moab Edition

There will forever be a soft spot in my heart for the Jeep Wrangler. The last one I owned was red, and, as a 1990 model, had the square headlights derided by Jeep enthusiasts who grew up on the Civilian Jeeps that descended from their General Purpose military ancestors. As a teenager, I couldn't have cared less what shape its headlights happened to be - to me, a Jeep Wrangler represented freedom; a carefree do-it-all machine equally at home with the top stowed away in the summer or with the heater on full blast in the snowy clutches of Old Man Winter. In Dr. Seuss parlance, my square-headlighted Sneetch was just as worthy as any round-headlighted Sneetch.
All that said, I'll be the first person to advise against buying a Jeep Wrangler of any sort for owners who don't plan to use it as its makers intend. There's no good reason to punish yourself with a stiff and springy ride, a loud and somewhat drafty (though generally water-resistant) interior or the poor fuel economy expected of a block-shaped vehicle if you don't enjoy its other, more exciting benefits.
Of course, Jeep has done its darndest over the years to make the Wrangler as civilized as possible while keeping it as capable as federal law will allow. The 2013 Jeep Wrangler Moab edition is one of Jeep's latest attempts to attract attention from the upper reaches of the active lifestyle set, and I spent a week with one to see what makes the Moab special.

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

New 2018 Jeep Wrangler is definitely a Jeep Wrangler

Jeep is hiding details on the new Wrangler about as well as a colander holds water. The good people over at JL Wrangler Forums have managed to get ahold of some new images of the next-gen Wrangler. Surprise! It looks exactly how we expected it to look. These new images give us our best view yet, showing a number of details that we couldn't even glean from spy photos. Enthusiasts can put down their pitchforks. The Wrangler can still go topless. The two images - one of the front and one of the rear - show off what appears to be a Wrangler Unlimited Rubicon. The second photo is notable since it finally confirms that the doors and roof are fully removable, a feature that some feared would disappear with the new model. It looks like a fixed roll cage will help strengthen the Wrangler and protect occupants in the case of an accident. Hinges up front mean the windshield is still able to fold forward as well. The rest of the Wrangler, though all new, just updates the Jeep's timeless design. Up front, the grille is canted rearward at the top, the fog lights move to the ends of the bumper, the turn signals move to the front of the fender, and the hood latches are pushed forward a bit. The windshield appears to be a bit more upright and less curved than the current model. Around the side, we can see new vents behind the rear fenders. The door hinges looks smaller, and the mirrors have integrated side marker lights. There is a new line that cuts below the windows, flowing to the rear of the Wrangler. At the back, we can see that the tail lights now wrap around to the Wrangler's side, though they still look like the square lights we've always had. There is no sight of a rear-mounted spare, but plenty of spy shots have shown that it should carry over, new backup camera and all. It also looks like the new mounting points for the roll cage should provide a bit more cargo space. Look for more news, images, and renders as the Wrangler's development moves along. Related Video: