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Watch thief steal Jeep Wrangler with laptop

Advancements in technology, especially those in the automotive sector, have made cars safer, easier to drive, and harder than ever to steal. But a recent incident in Houston, TX, reveals that the latest generation of hackers and thieves knows how to use modern tech for their own nefarious devices. A car thief was caught on camera using a small computer to pilfer a 2010 Jeep Wrangler parked in its owner's driveway. The video shows a man entering the Wrangler and after a few minutes on the laptop, driving away in the vehicle. According to the Wall Street Journal, Houston police believe the same method could have been used on four other occasions involving late-model Wranglers and Cherokees. While the short clip looks like something out of a movie, this isn't the first time a Jeep has been hacked. The theft took the pair of thieves roughly 13 minutes from the time the first person opens the hood (not shown) to when the car leaves the driveway. Alarmingly, the Houston police department isn't sure what the laptop is being used for, the Journal reports. A Fiat Chrysler official told the newspaper that the thieves in the Houston incident might be using tools that only dealers have access to, which would allow them to pair another key fob to the vehicle. While that explains how they got into the vehicle, it still doesn't explain how a laptop could be used to get the vehicle running – especially when automakers ( Fiat Chrysler, Tesla, and General Motors) have altered their cars' electronics to reduce hacking. Theft rates have dropped by 96 percent since 1990, according to The New York Times, but recent events show thieves are making their own advances, prompting increased cyber protection efforts from automakers, auto-parts suppliers, and the government. It will come into focus later this month when US Transportation secretary Anthony Foxx, Lyft CEO and co-founder Logan Green, and General Motors' chairman and CEO Mary Barra speak at a cybersecurity summit in Detroit. Related Video: News Source: The Wall Street Journal, The New York Times, Business Wire, YouTube Jeep Technology SUV Off-Road Vehicles Videos viral video hacking thieves

WWII Jeep 'found in crate' set to cross Greenwich auction block

Fans of old military vehicles might want to pay extra close attention to the Greenwich Concours d'Elegance coming up this weekend. Crossing the Bonhams auction block on Sunday are a pair of seemingly flawless World War II Jeeps, which are both expected to fetch serious dollars.
Lot Number 305 at the auction is a 1945 Ford GPW Jeep that has been fully restored, which is expected to command between $35,000 and $45,000. Shortly after the Ford GPW, a potentially more interesting 1944 Willys MB (shown above) will be auctioned off, but Hemmings raises some red flags about this Jeep. First, it is claiming to have been "discovered in its original crate about 30 years ago," but there is no proof or documentation of any sort. Also, it is claiming to be all original, but it was given a paint job "shortly after it was discovered." Even with these questionable descriptions, this Willys could reach between $20,000 and $30,000. Head over to Bonhams' site and Hemmings for more information on both WW2-era Jeeps.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.