1994 Jeep Grand Cherokee Limited Sport Utility 4-door 5.2l on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Jeep Wranglers: Here's how much more they could cost you

The 2018 Jeep Wranglers were the stars of the L.A. Auto Show last week. And now further details about the lineup and its prices seem to have emerged from L.A., in the form of documents shared by a JL Wrangler Forums member. DrPerez07 passed along an information sheet he says was provided by FCA to its dealer reps at the show, and here is how he breaks down the price increases it may reveal: 2-Door JL Sport - $26,195 ($2,200 more than 2017 JK) Sport S - $29,095 ($2,100 more than 2017 JK) Rubicon - $36,395 ($2,750 more than 2017 JK) 4-Door JLU Sport - $29,995 ($2,100 more than 2017 JKU) Sport S - $33,195 ($2,100 more than 2017 JKU) Sahara - $36,995 ($2,700 more than 2017 JKU) Rubicon - $40,195 ($2,750 more than 2017 JKU) (These prices would seem to not include a destination charge.) As you can see, the Rubicon's base price crosses the Rubicon of $40,000 for the first time. And these prices seem to allay some confusion and concern among forum members regarding a recent forum post in which a Sahara test vehicle was photographed in the FCA HQ parking lot with a window sticker showing a "base price" of $45K. DrPerez07 built this first spreadsheet to clarify some garble that you can see in what he says was the actual document, which follows. Finally, DrPerez07 passes along documents that he says were given to him by a Jeep rep, which break down wheel options, engine options, horsepower and other specs, and a general rundown of what's new on the new models. He also says the rep told him that, interestingly despite the use of some aluminum body panels, the whole JL lineup, with the exception of the Rubicon, weighs more than their JK predecessors. Related Video: Featured Gallery 2018 Jeep Wrangler Rubicon: LA 2017 View 17 Photos Image Credit: Drew Phillips / Autoblog Auto News Rumormill Jeep FCA jeep wrangler jl jl wrangler forums

Chrysler delays 2014 Jeep Cherokee media launch

Chrysler is making the unusual move of delaying the first media drives of the 2014 Jeep Cherokee, which were slated to start next week in Seattle. And while something like this is a rare occurrence, and one that most of the Autoblog staff can't recall happening this publicly or so close to the event itself, it won't effect the actual on-sale date of the new Cherokee, which is set to hit showrooms in September.
"Over the last couple of weeks during final quality and durability testing, we have discovered the opportunity to further improve powertrain calibration," Chrysler told Automotive News. This marks the second notable delay in the Cherokee's short life, after production was delayed for roughly a month earlier this summer.
Still, we'd rather Chrysler make sure the Cherokee is ready for primetime before flying media in from around the country. It shows a willingness to get things right the first time, rather than offering media drives and then tweaking the car after the fact.