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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Daily Driver: 2015 Jeep Renegade Sport 4x4

Daily Driver videos are micro-reviews of vehicles in the Autoblog test fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Jeep Renegade Sport 4x4, reviewed by Adam Morath. Something to note: The vehicle tested here is a pre-production unit, and we had some issues with the MySky removable roof system. (Associate editor Brandon Turkus mentioned these problems in his Quick Spin.) FCA confirms that improvements were made for production-spec cars. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. [00:00:00] Hey, this is Adam Morath with another Daily Driver. Today, we're in the 2015 Jeep Renegade and I'm excited to be driving this in a Sport trim level. That's the lowest trim that they offer it in. I say I'm excited, because often we get the cars to totally spec-ed out to the max, the automaker trying to show off what they can do with the car but it doesn't always give you a realistic view of how most customers are going to spec the car, and I think with the Renegade being the entry-level model for Jeep now [00:00:30] replacing the outgoing Patriot and Compass, it makes sense to drive this in the Sport trim. We do have it in 4x4, comes in at just around $23,000. It's powered by a turbocharged 1.4 liter inline 4 and we've got it, made it to the 6-speed manual transmission, which is pretty cool. Again you can see FCA's fingerprints on this car. If they wanted to do well in Europe, of course you've got to offer it with a manual and that's nice for consumers here to have that choice of having a stick shift in the Jeep again. [00:01:00] That's kind of fun. It produces 160-horsepower, 184 pound-feet of torque. It's got a little pack to it. I wouldn't call it sporty but it's enough for a vehicle of this size. This is a pretty basic version of the renegade. The only options we have on it are the AC, the roof rails, 4-wheel drive, which is a must here in Michigan and then these MySky roof panels, which I'll get to in a minute, but that takes us from a base price of $18,000, the cheapest you'll be able to get into a Renegade for [00:01:30] up to about $23,700, which is where we're at. Yes, these are MySky roof panels. It's a totally new feature on the Renegade that Jeep is trying out and I think it's pretty cool. It's like a tee top system, except the panels aren't side by side. You have one in the front and one in the back.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.