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What to see at the Detroit Auto Show 2023

The 2023 North American Auto Show — also known as the Detroit Auto Show — is underway downtown. If you want to attend the public days of the show taking place September 16-24, hereÂ’s what you need to know about attending. But now that Autoblog has done our reconnaissance during the showÂ’s press days, we can tell you about the actual cars (and other things) you can see and experience. WhatÂ’s new? Ford The big new item from Ford is the 2024 F-150 pickup. You can check out the new trick tailgate, and see what the fuss is all about. The 2024 F-150 Raptor also debuted at the show, if you like high-power, off-roady full-size pickups. The show will also be a good opportunity to see the Mustang Dark Horse and Mustang Mach-E Rally up close and personal. Unfortunately, we only saw the wild 2025 Mustang GTD at an offsite event during press days, but it's quite possible Ford will roll it out for the public. Cadillac Cadillac revealed its refreshed 2025 CT5 at the Detroit show, and you can get a look at the revised front and the new tech-focused interior. Cadillac recently unveiled the all-electric 2025 Escalade IQ, so you can stop and see the most powerful Escalade ever while youÂ’re there. It wasnÂ’t on the floor during media days, but Cadillac told us theyÂ’d bring it for the public part of the show. Jeep Jeep unveiled its 2024 Gladiator at the show, and you can check out the new interior and trim levels in person at the Jeep stand. Jeep also has an indoor track set up for ride-alongs. If you havenÂ’t had the chance to see the refreshed 2024 Wrangler yet, you can see that, too, along with examples from the rest of the Jeep lineup, along with its Stellantis sibling, Ram. GMC GMC showed off the new, larger 2024 Acadia SUV for the Detroit Auto Show. ItÂ’s bigger than before, but does more to differentiate itself from its Chevy cousin, the Traverse. GMC also has its Sierra EV on display if youÂ’re interested in catching that in person. What else to see A number of automakers have large displays at the show with many of their models represented. In addition to those who debuted something new at the show, Buick, Chevrolet (check out the Silverado, Blazer and Equinox EVs, as well as the Corvette E-Ray), Lincoln with the new Nautilus, Toyota (get a look at the new Tacoma), Volkswagen, Honda, Kia, Hyundai, Mini, Volkswagen, Honda, Chrysler (the Airflow concept is there), Fiat, Ram and Dodge (see the Charger Daytona SRT concept) all have a sizable presence.

Fiat Chrysler will invest up to $1.5 billion to build EVs in Windsor

Fiat Chrysler Automobiles will invest between $1.35 billion and $1.5 billion in its Windsor assembly plant in Canada to build electric vehicles as part of a tentative deal with Canadian autoworkers, Unifor National President Jerry Dias said on Thursday. The auto union said FCA would invest in a state-of-the-art vehicle platform that will enable the assembly of plug-in hybrid and battery electric vehicles, with at least one new model in 2025. The announcement comes less than a month after Unifor said Ford would invest $1.46 billion in its Oakville and Windsor plants. "Not only is Fiat-Chrysler maintaining the current portfolio but they will be investing three derivatives to enhance the current portfolio," Dias said. Unifor also said it expects to extend the life of the Chrysler 300, a rear-wheel-drive luxury car and introduce multiple derivatives of the Dodge Charger and Challenger. The union said as many as 2,000 jobs would be added in 2024 at the Windsor plant. Market forecasting firm LMC Automotive on Thursday said it would take until 2024 for U.S. vehicle sales to recover from the coronavirus downturn and get close to the 17 million vehicles sold in 2019. Ratification meetings for the FCA deal will happen over the weekend, and members will vote on whether to accept the agreement on Sunday. The union is expected to begin negotiations with General Motors's Canadian unit next week. Related Video: Green Hirings/Firings/Layoffs Plants/Manufacturing UAW/Unions Chrysler Dodge Fiat Jeep RAM Coupe Electric Sedan windsor

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.