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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2019 Jeep Wrangler Moab order guide reveals plush, spendy trim

At the end of last year, members at the JLWrangler Forum first discovered a Moab sticker kit in the Fiat Chrysler parts catalog. A few weeks ago, the same forum found a Moab edition 2018 Wrangler near FCA HQ. The previous JK series Jeep Wrangler offered a Moab edition, based on the Sahara platform, but priced and positioned between the Sahara and Rubicon trims. JLWrangler Forum members have now found the order guide for the new Moab edition, showing the same build philosophy but a bigger price. Only available on the four-door Unlimited bodystyle with the 3.6-liter V6 and eight-speed automatic, the option is said to retail for $51,200 before a $1,495 destination fee. That's $52,695 out-the-door. That puts you at $8,200 over the price of a Rubicon with the eight-speed automatic, but the Moab has a different aim. As Jeep's website says, the Sahara targets those who want "a clean, polished look that's at home wherever you take it," whereas the Rubicon is for those who need to get an extreme kind of dirty. The Moab shoots the middle, going after Sahara buyers who want their additional premium equipment wrapped in real-deal rugged looks. To work that effect, outside there'll be the dual-vent Rubicon hood, LED lighting, a steel front bumper, black tow hooks front and back, a body-colored hardtop, and Mopar rock rails. The order guide lists hood decals, which would be a new item for the vented Rubicon unit. The Moab sits on 17-inch, low-gloss black Rubicon-style wheels instead of the standard 18-inch polished aluminum wheels with Tech Gray spokes, and 33-inch BFG Mud Terrain KM2 tires. That tire choice is novel, because Rubicon comes on 33-inch BGF ALL-Terrain KO2s. The Selec-Trac 4x4 system pairs with the Anti-Spin limited slip differential, both of them normally options on the Sahara. Inside there'll be the 8.4-inch Uconnect infotainment system piped through a nine-speaker Alpine audio system. Comfort treats include keyless entry and remote start, Mopar hardtop headliner, leather seats and leather interior group, and an auto-dimming rearview mirror. Jeep throws in blind-spot monitoring with cross-path detection and the ParkSense parking assist, and for a adventurous touch, there are Mopar all-weather floor mats. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.