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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Fiesta-sized Jeep coming in 2014

We've heard rumors before about a new, baby Jeep to slot below the new-for-2014 Cherokee (pictured) in the automaker's lineup. Now, Edmunds is reporting that the new crossover will arrive sometime in 2014, and will be about the same size as the Ford Fiesta. This currently unnamed vehicle will effectively replace both the Compass and Patriot in the Jeep lineup.
Speaking to Edmunds, Jeep CEO Mike Manley said that the new, small Jeep will be assembled in Italy and marketed globally beginning sometime next year. Manley did not provide many details on the new model, but did say that it will be 4.2-meters (165 inches) long. The Cherokee, by comparison, is 4.6-meters long (181 inches). Furthermore, Edmunds reports that while the new small Jeep will offer diesel power in other markets, there are no plans for an oil-burning version here in the US.
Many other automakers are exploring this smaller crossover segment here in the US. General Motors recently launched the Buick Encore, which is loosely based on the Chevrolet Sonic subcompact's platform. Ford has already launched its Fiesta-based EcoSport in other markets, and has reportedly been pondering the idea of offering it in the US, as well.

Chrysler delays 2014 Jeep Cherokee media launch

Chrysler is making the unusual move of delaying the first media drives of the 2014 Jeep Cherokee, which were slated to start next week in Seattle. And while something like this is a rare occurrence, and one that most of the Autoblog staff can't recall happening this publicly or so close to the event itself, it won't effect the actual on-sale date of the new Cherokee, which is set to hit showrooms in September.
"Over the last couple of weeks during final quality and durability testing, we have discovered the opportunity to further improve powertrain calibration," Chrysler told Automotive News. This marks the second notable delay in the Cherokee's short life, after production was delayed for roughly a month earlier this summer.
Still, we'd rather Chrysler make sure the Cherokee is ready for primetime before flying media in from around the country. It shows a willingness to get things right the first time, rather than offering media drives and then tweaking the car after the fact.