1998 Jeep Cherokee Classic Sport Utility 4-door 4.0l on 2040-cars

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2014 Easter Jeep Safari kicks off with six concepts

The 2014 Easter Jeep Safari is set to begin this weekend in Moab, Utah, and while it's sure to be a blast for Jeep enthusiasts from all corners of the world, we're looking forward to the wild, off-road ready concepts that Jeep will be bringing to the red rocks. As you can see in our handy headline, there are six such vehicles in total, each of which sports a variety of tweaks and custom bits.
Unlike in years past, where Jeep graced us with some outrageous concepts like the Mighty FC or J-12, this year's vehicles are a bit more restrained and a bit more buildable by enthusiasts. That's not by accident, officials tell us. They wanted to put this year's focus on attainable vehicles and accessories from Mopar and Jeep Performance Parts that existing owners can use to augment their own vehicles. So let's get to it.
We'll start with the Wranglers first. There are three concepts of the jeepiest of Jeep coming to Moab - the Level Red, Maximum Performance and Mojo. The Level Red and the Mojo (seen above) are similar from a suspension and engine standpoint. Both boast a two-inch Jeep Performance Parts lift kit, which officials tell us is coming to market in the next few months. There are a pair of Dana 44 crate axles on both the front and rear, while a Jeep Performance Parts Rock-Trac transfer case has been fitted. The 3.6-liter V6 engines on both Jeeps can breathe a bit easier thanks to a new cold-air intake and exhaust system.

Jeep Grand Cherokee SRT gets power increase, minor tweaks for 2015

As a brand within Fiat Chrysler Automobiles, SRT may have an uncertain future, but it's pumping out some seriously mean machines anyway. The supercharged Hellcat V8 may be gobbling up most of the headlines with its 707 horsepower, but even the Grand Cherokee SRT is getting some small updates for the 2015 model year.
Most importantly for many enthusiasts, the Grand Cherokee SRT is getting a slight power bump. Don't expect the 700+ hp from the Hellcat, but this SUV sees a modest 5-hp and 5-pound-feet of torque improvement to bring output to 475 hp and 470 lb-ft for its 6.4-liter V8 with an eight-speed automatic. The minor change doesn't change the sprint to 60 miles per hour, clocking in at the same 4.8 seconds, or the tow rating at 7,200 pounds. Still, more grunt is never a bad idea.
Another new addition is the Active Noise Canceling system as a standard feature for this powerful SUV. It adds four microphones around the vehicle and uses the stereo system to nullify extraneous sound. However, Jeep claims that the meaty exhaust note from the V8 still gets through into the cabin for driver enjoyment.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.