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2017 Jeep Compass debuts with tiny Grand Cherokee looks

Meet the Jeep Compass. It is, thankfully, completely new and entirely unrelated to the Jeep Compass and Patriot that are on sale now. Bet you almost forgot about that pair. As the new C-Segment SUV in Jeep's lineup, it'll replace both of those models and take a spot in between the Renegade and Cherokee. The new Compass is based on a stretched version of the Renegade platform, what Fiat Chrysler Automotive in a fit of eloquence calls the "Small Wide 4x4" architecture. We expect front-wheel drive as standard and four-wheel drive as a very commonly selected option. The Compass should offer either a 2.0-liter turbo inline-four or a naturally-aspirated 2.4-liter inline-four, both mated to a nine-speed automatic transmission. There's a chance it'll get a manual, but it's a very slim chance. That being said, globally there will be 17 powertrain options, according to FCA, and that may mean US consumers will have more than one choice in the matter. Judging by the first photo above, a an off-road-ready Trailhawk model is a good bet. We've already seen this thing completely uncovered in these spy shots, which were taken in Brazil, where it will be produced, so the overall mini-Grand Cherokee aesthetic isn't a surprise. The interior looks more like the Cherokee's than the Renegade's, however, and you'll notice there's no controversial T-handle shifter in sight. So why didn't we see the new Compass at the New York Auto Show, like everybody expected? Jeep says it's because it wanted the reveal to occur at the plant that's going to build the thing, highlighting the importance of the South and Central American markets for the brand. There will be a North American debut with more information coming at the LA Auto Show in November, so we won't have too long to wait for more details. As originally planned, the Compass should hit American dealerships in early 2017. Featured Gallery 2017 Jeep Compass Revealed in Brazil Jeep Crossover SUV Off-Road Vehicles jeep compass jeep patriot

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Retro Review covers that Jeep Wrangler TJ you wanted in high school

The Jeep Wrangler TJ holds a dear place in my heart. When they were introduced, the return to circular headlights helped pull my dad into the dealer, and he bought one. A few years later, I learned how to drive a stick in that Jeep. Now, MotorWeek has fired up the time machine for a look at the '97 Wrangler as part of the Retro Review series. One of the great things about these videos is that they offer a chance to see if nostalgia lives up to reality. In this situation, that seems to be the mostly case. Even when new, MotorWeek finds a lot to praise about the TJ, especially in terms of handling and style. It's not all perfect, though, with a major complaint about the braking. Watch the clip to see if the show's take on the Wrangler lives up to your memories of them, too.