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Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

FCA design chief Ralph Gilles uses Jeep to help couple in fiery wreck

Fiat Chrysler's head of design Ralph Gilles recently rendered assistance at a fiery crash scene that left one dead. Gilles helped two people trapped inside a vehicle following a pair of collisions that left them pressed up against a burning vehicle. He used his Jeep Wrangler to nudge a Ford Edge engulfed in flames across the road. The 57-year-old female passenger who was trapped inside the other car was later pronounced dead at a local hospital. The first crash happened early Sunday, Feb. 18, in a rural area north of Detroit when a 2013 Ford Fiesta carrying the woman and her husband collided head-on with a 2013 Ford Edge that had crossed the center line. The driver of that vehicle sustained minor injuries; police said alcohol is believed to have played a role. Gilles was driving home with his wife, Doris, when they came upon the accident, stopped and called 911. He told the Oxford Leader he and the driver of the Edge tried to help the couple in the Fiesta, but none of the doors would open. After Gilles went to move his Wrangler out of the way, he saw a Buick LeSabre broadside the already-crippled Fiesta and push it up against the Edge, which then caught fire. With the couple still trapped inside the Fiesta, Gilles got the idea to put the Wrangler into four-wheel drive and push the Edge to the opposite shoulder using his Jeep. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I still have no idea where that (thought) came from," Gilles told the Leader. "The only thing I can remember thinking (is) I've got a Jeep, it's got a bumper on it, I think I can do this. All I could think about were the two people still inside the other car." Firefighters were later able to extract the couple from the Fiesta and transport them to a hospital. The woman was then airlifted to a second hospital, where she was pronounced dead. Her husband was listed in stable condition. Gilles posted a short video of the burning vehicle on Instagram and wrote that he was "NOT a hero." "It made us appreciate the true heroes. The first responders, Firemen/women, EMS and Police who deal with this stuff every day," he wrote. Image Credit: Ralph Gilles / Instagram Jeep fire

Fiat Chrysler profit up as it closes in on retiring its debt

MILAN — Fiat Chrysler Automobiles reduced its debt by more than expected in the first quarter, putting the carmaker well on course to become cash positive later this year. Chief Executive Sergio Marchionne expects to cancel all debt during 2018 — possibly by the end of June — and generate around 4 billion euros ($5 billion) in net cash by the end of the year. Marchionne has said that forecast does not include any one-off measures, nor the impact of the planned spinoff of parts maker Magneti Marelli, which he hopes to execute by early 2019. The world's seventh-largest carmaker said on Thursday net debt had fallen to 1.3 billion euros ($1.6 billion) by the end of March, well below a consensus forecast of 2.6 billion euros in a Thomson Reuters poll of analysts. FCA said capital spending fell 900 million euros in the quarter due to "program timing," which analysts said implied higher investments for the rest of the year. The Italian-American group said first-quarter operating profit rose 5 percent to 1.61 billion euros, below a consensus forecast of 1.74 billion, as a weaker performance from its North American profit center weighed. Shipments there were higher due to the new Jeep Wrangler and Compass models. But currency moves hit revenues and earnings, and costs related to new product launches added to the pressure. FCA's shift to sell more trucks and SUVs boosted margins yet again in North America to 7.4 percent from 7.3 percent in the same quarter a year ago, although they were down from the 8 percent recorded in the preceding three months. Marchionne, preparing to hand over to an internal successor next year, is close to his goal of ending a margin gap with larger U.S. rivals General Motors and Ford. The 65-year-old has said becoming debt free and being able to compete on a par with U.S. peers would mean FCA no longer needed a partner to survive and could well succeed on its own. The CEO has previously said tying up with another carmaker would help to meet the huge costs in an industry investing in electric vehicles and automated driving. FCA shares fell immediately after the results, but recovered to trade up 3 percent at 19.71 euros by 1150 GMT, outperforming a 0.4 percent rise in Europe's blue-chip stock index. ($1 = 0.8214 euros) Reporting by Agnieszka FlakRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.