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2014 Easter Jeep Safari kicks off with six concepts

The 2014 Easter Jeep Safari is set to begin this weekend in Moab, Utah, and while it's sure to be a blast for Jeep enthusiasts from all corners of the world, we're looking forward to the wild, off-road ready concepts that Jeep will be bringing to the red rocks. As you can see in our handy headline, there are six such vehicles in total, each of which sports a variety of tweaks and custom bits.
Unlike in years past, where Jeep graced us with some outrageous concepts like the Mighty FC or J-12, this year's vehicles are a bit more restrained and a bit more buildable by enthusiasts. That's not by accident, officials tell us. They wanted to put this year's focus on attainable vehicles and accessories from Mopar and Jeep Performance Parts that existing owners can use to augment their own vehicles. So let's get to it.
We'll start with the Wranglers first. There are three concepts of the jeepiest of Jeep coming to Moab - the Level Red, Maximum Performance and Mojo. The Level Red and the Mojo (seen above) are similar from a suspension and engine standpoint. Both boast a two-inch Jeep Performance Parts lift kit, which officials tell us is coming to market in the next few months. There are a pair of Dana 44 crate axles on both the front and rear, while a Jeep Performance Parts Rock-Trac transfer case has been fitted. The 3.6-liter V6 engines on both Jeeps can breathe a bit easier thanks to a new cold-air intake and exhaust system.

2015 Easter Jeep Safari concepts unveiled [w/videos]

A yearly tradition, Jeep has unveiled seven new concepts that will participate in the 49th annual Easter Jeep Safari in Moab, UT, in just a couple of weeks. This event is a sort of mecca for Jeep owners and enthusiasts, and like years past, FCA's off-road brand has prepared a slew of excellent new concepts that use a combination of production and prototype Jeep Performance Parts, from the folks at Mopar. These concepts are far more than just production Jeep vehicles with lift kits and off-road tires, though. What we have here are a number of fully baked, one-off SUVs that show the passion and dedication of Jeep's engineers. The Easter Jeep Safari takes place from March 28 to April 5. Here's a look at what'll be hitting the trails this year. 2015 Easter Jeep Safari Concepts: Jeep Chief View 20 Photos Jeep Chief Arguably the coolest concept of the bunch, this Wrangler-based concept is an excellent tribute to the classic, fullsize Jeep Cherokee from the 1970s. It's painted in a vintage Ocean Blue color, with a white, "French Bread" roof. There's also a custom razor grille (something made famous on the original Wagoneer), removable sides, chrome bumpers, and classic-looking, 17-inch wheels. Inside, there's surfer-inspired pink, blue, and white cloth mixed with leather trim, with more fun details like a Rosewood front passenger grab handle and tiki-look shift handle. Of course, this thing looks to be truly capable off-road, too, with a two-inch lift kit, Fox shocks, Dana 44 axles at the front and rear, and a 3.6-liter Pentastar V6 underhood. 2015 Easter Jeep Safari Concepts: Jeep Staff Car View 27 Photos Jeep Staff Car This one's a proper salute to the Jeep military service vehicles of yore. It's an open-air concept based on the four-door Wrangler, with tons of heritage design cues. It looks old, but we promise, it's totally new. It's got basic steel wheels, a stretched canvas roof, bench seats, a painted steel floor, a built-in cooler that accommodates up to 85 cans, and is painted in an iconic Sandstorm color. When the going gets tough, the Staff Car can handle it with aplomb, thanks to the Jeep Performance Parts two-inch lift kit, Fox shocks, Dana 44 axles, and again, the Wrangler's 3.6-liter V6. 2015 Easter Jeep Safari Concepts: Jeep Wrangler Africa View 16 Photos Jeep Wrangler Africa Here's another take on the Wrangler Unlimited, painted in Desert Tan, but this time powered by a 2.8-liter diesel engine.

Jeep Cherokee joins Altitude trim line

Jeep fans spoke up last year by naming the Altitude trim level, and the automaker rewarded them with an assortment of cool Jeeps sporting a sinister, blacked-out appearance. Joining the ranks of Jeep models offering an Altitude trim level is the 2014 Jeep Cherokee, and this might be the best looking of the new Cherokees - including the Trailhawk.
Like the previous versions of this model, the 2014 Cherokee Altitude adds black wheels and exterior trim and molding, and it's only offered in four colors: black, silver, white and granite (shown above). You definitely have to love the look of the black accents since the Altitude raises the Cherokee's price by $2,000 to a starting MSRP of $24,995 (not including destination). Jeep says that the 2014 Cherokee Altitude is a limited-edition model, but there is no mention of any specific production figures.
Joining the new Cherokee Altitude are the updated versions of the Grand Cherokee Altitude and Wrangler Altitude with similar limited color combinations and pricier MSRPs starting at $35,290 and $31,595, respectively. These three new Altitude models will go on sale this spring joining the Compass Altitude and Patriot Altitude, which are on sale now. Scroll down for more info on the updated 2014 Jeep Altitude lineup.