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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Is a Jeep Renegade Hybrid coming soon?

We've known that Jeep is working on an updated Renegade. We've seen prototypes with updated front and rear fascias and with updated interiors. But it seems that the next Renegade will have more than just cosmetic updates. One of our spy photographers caught Jeep testing a Renegade Trailhawk that looks like a normal current one, but it has an electric shock warning sign in the window. Can we therefore assume it'll be a Jeep Renegade Hybrid? This sign seems to indicate that the Renegade will offer some sort of electrified powertrain. And its use on a lifted, off-road oriented Renegade Trailhawk seems to indicate that it'll be available throughout the trim level lineup. The question is, will it really be a hybrid or something like the Wrangler four-cylinder that features a 48-volt electrical system and a starter/generator for mild electrical assistance? This system is becoming more and more common as a way for car companies to eke out a few more mpg as well as adding some performance gains. Then again, we never saw this sign in any prototype Wranglers, so it could be possible this Renegade is using a more traditional hybrid system like you would find in a Prius or Ioniq. FCA certainly has experience with full hybrids, as evidenced by the Pacifica PHEV. The Wrangler will be getting a PHEV iteration, too. We probably don't have long to find out what sort of electrification the Renegade will receive. The visually updated prototypes we've seen aren't radically changed, so it likely won't take long to finish testing and release them. We're expecting to see the little SUV revealed by the end of the year, and probably on lots early in 2019. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jeep Renegade hybrid spy shots Image Credit: KGP Photography Green Spy Photos Jeep Crossover SUV Economy Cars Hybrid Off-Road Vehicles jeep renegade

Chrysler nets $1.6B income in Q4, Fiat profit up 5%

Chrysler announced its 2013 financial results today and unveiled its new name and decidedly bank-like logo. Amid the announcement, Chrysler posted big gains in income, while Fiat didn't perform to analysts' expectations.
For 2013, Chrysler had revenue of $72.1 billion, up 10 percent from 2012. Net income reached $2.8 billion, a 65-percent increase. It was the company's third straight year of annual profits.
In terms of unit sales, Chrysler sold 2.4 million cars worldwide in 2013, up 9 percent. According to Automotive News, 1.8 million of those vehicles were sold in the US, a 14-percent increase. The sales growth boosted Chrysler's US market share to 11.4 percent, up 0.2 percent.