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2018 Jaguar XE S AWD Drivers' Notes | Don't stop me now ...

The 2018 Jaguar XE S AWD plays in a tough segment. The relative newcomer jumps into the fray with the BMW 3 Series, the Mercedes-Benz C Class, Audi A4 and Cadillac ATS. While it's available with a number of engine and drivetrain combinations, this model came with the top-tier 380-horsepower supercharged V6, the same one found in the Jaguar F-Type. It transforms the XE from a calm but capable sport sedan into a real hotrod. Our test car had nearly all the bells and whistles Jaguar offers. The Firenze Red paint was accented by blacked-out trim, giving it a far cooler look than the standard chrome brightwork does. The interior features red-and-black heated and ventilated leather seats, carbon-fiber trim, a 10-inch touchscreen infotainment system and more. It comes with adaptive cruise control, but, as we learned, you need to scrape all the ice off the sensors for it to play ball. Associate Editor Reese Counts: I have a love/hate relationship with snow. I utterly despise the white stuff when it's 6:30 a.m. and I'm digging out my driveway and dreaming of the warm pillow I left behind as my pants slowly soak through and the fine motor control in my fingers decides to call it quits. Then I get behind the heated steering wheel of something like the XE S AWD and all my anger fades behind the plume of snow being thrown up by the tires. Sport sedans in the winter are amazing. I'm a big fan of the XE. Our old long-term diesel was a great little sedan, even if not everyone agreed with my sentiments. This platform is capable of so much more than the diesel can deliver. The XE S ditches that car's fuel-efficient-but-clattery oil burner for the sweet soundtrack of a supercharged V6, the same one that's under the hood of our current long-term F-Pace S. It's paired with ZF's ubiquitous eight-speed automatic and sends 380 horsepower to all four wheels. It feels damn near unstoppable in the snow. I'll be honest, I was flat-footing the car everywhere I went. I was searching for unplowed roads or empty parking lots because I just wanted to make the car dance. The all-wheel-drive system is rear biased, giving you enough of a leash to let loose without spinning out. The throttle response from the V6 was smooth and instant. It was easy to manage the car's angle just using the gas. The XE S was so good at clawing its way through the snow, I was convinced it was wearing winter rubber until I looked and saw a set of Pirelli all-seasons.

Jaguar offering I-Pace Nurburgring hot laps for $164

Jaguar is adding the I-Pace electric crossover as an option for its Nurburgring "taxi rides." After launching the I-Pace eTrophy one-make racing series, Jaguar wants to spread the sporting love and offer prospective customers the chance to experience The Green Hell in a battery-powered environment. In 2018, Jaguar introduced the XE SV Project 8 race taxi service. As the car Jaguar used to break the four-door sedan lap record (twice), it offers an extreme experience with all sorts of grunt and aural engagement. With the I-Pace, Jaguar offers an alternative, less intense, but still fun choice. The I-Pace, with its 90 kWh lithium-ion battery, makes 395 horsepower and 513 lb-ft of torque. Jaguar claims it can do zero to 60 mph in 4.5 seconds. The electric crossover will do a 12.9-mile (20.8 kilometers) lap with 73 corners. The customer will ride with a "professional, experienced racer," though Jaguar does not specify names. Passengers must be at least 18 years old, must weigh less than 265 pounds, and cannot be taller than 6 1/2 feet.  While a single lap in the Project 8 costs $278, including taxes, a single lap in the I-Pace is significantly less at $164. It's worth noting, however, a ride in the I-Pace might include two other passengers (three max), while the ride in the Project 8 only allows for one passenger. Booking is open now.

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.