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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2020 Jaguar XE P300 R-Dynamic S Drivers' Notes | A divisive sport sedan

The 2020 Jaguar XE in P300 R-Dynamic S trim is the quickest and most aggressively styled version of the XE available after its 2020 update. We lost the characterful and punchy supercharged V6 (and diesel), and in its place we found two turbocharged four-cylinder gas-engine options. The P300 is the high-output version of this engine, producing 296 horsepower and 295 pound-feet of torque. It’s mated to ZFÂ’s excellent eight-speed automatic transmission and sends the power to all four wheels. There's an updated interior for 2020, adding in a few extra tech features and upgraded material quality. The cabin is typical Jaguar fare. It looks great, but can be overly complex in ways other cars arenÂ’t — take the confusing climate/seat controls as one example. But Jaguar also spent some time improving its exterior looks. Our red tester was striking and classy with the wider grille, sculpted front bumper (exclusive to the R-Dynamic S) and thin new headlights. All this pageantry comes at a price, though. This particular XE starts at $47,290, which is already fairly expensive for this class with its level of performance. However, a number of options caused this carÂ’s price to climb up to $63,125. Yowza. No single option or package was to blame, as this car has a number of expensive extras on it. The $1,950 Technology Pack added the digital rearview mirror, dual stacked touchscreens, head-up display and wireless phone charging. A $1,700 Drive Pack tacked on blind-spot warning, high-speed emergency braking and adaptive cruise control. The $1,365 Connected Navigation Pack added navigation, traffic sign recognition and internet connectivity. Then, a $1,315 Dynamic Handling Pack added in the adaptive suspension, configurable drive modes, red brake calipers and a spoiler. It also had 20-inch optional wheels ($1,700), 16-way heated and cooled front seats ($1,500), carbon fiber trim ($1,100) and a Meridian surround sound audio system ($800), among many other options. Road Test Editor Zac Palmer: Jaguar simplified the XE greatly for the 2020 model year, and while IÂ’m sad to see the supercharged V6 go away, this turbocharged four-cylinder is still a good little mill. ThereÂ’s a slight pause as you wait for boost to build, but itÂ’s quick enough to have some fun on the commute back and forth to work. Its forward thrust is comparable to others in the class with four-cylinder turbocharged engines — IÂ’d place it about midpack on the butt dyno.

Jaguar deletes decade's worth of Instagram posts, fuels speculation

Jaguar has made the enigmatic decision of deleting about a decade's worth of posts from its official Instagram account. The company then fueled speculation by posting three close-up images that show the XJR-9 (pictured), a prototype that won the 24 Hours of Le Mans in 1988. The three posts are captioned "flash back," "genesis" and "prologue," respectively. The first shows part of the cover fitted over the XJR-9's passenger-side rear wheel arch, the second shows the top part of the rear end, and the third shows a center-locking wheel. What's odd is that there is no big anniversary linked to the car: the XJR-9 won its last race during the 1989 season and it stopped racing shortly after. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. And, even if there was a major anniversary for the firm to celebrate, what's the point of deleting hundreds of posts? We know that Jaguar hopes to become an electric-only brand by 2030, so it's not unreasonable to assume that it might want a fresh start, but that's three years away. And, why mark the beginning of what's marketed as new era with photos of a car that was powered by a mid-mounted 7.0-liter V12? While this is pure speculation, we have two possible answers. First, a limited-edition version of an existing car inspired by the XJR-9 could be around the corner. The 2022 edition of the 24 Hours of Le Mans starts on June 11, so we could see it there. Alternatively, the Goodwood Festival of Speed will open its doors on June 23 and run until June 26; that's another plausible venue for the hypothetical unveiling. Second, the brand could be preparing to announce a return to endurance racing after a long hiatus. Porsche, BMW, Lamborghini and Cadillac are among the companies that will race in the upcoming LMDh category, which includes the 24 Hours of Le Mans. Jaguar ended Porsche's winning streak in 1988; is posting photos of the XJR-9 on Instagram a way to announce it's digging up the hatchet? Keep in mind that none of this is official. All we know for sure at this point is that the brand's SV division will reveal a new car on June 1, 2022. It posted a preview image on its Instagram account, which is separate from the main Jaguar account and whose posts are still up. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar C-Type Continuation available for 8 lucky people