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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

2019 Jaguar I-Pace First Drive Review | A taste of Jag's EV crossover

This is literally our first drive of the 2019 Jaguar I-Pace electric crossover. It lasted about 2 minutes and occurred on a tiny autocross in a frigid parking lot in New Jersey, but if we're to split hairs, it is indeed the first time we've piloted this revolutionary EV SUV-ish vehicle from a company better known for barking exhausts and slinky sport coupes. While the rest of the automotive press was gallivanting about Manhattan prior to the New York Auto Show, a select few were bused out to Jaguar-Land Rover's new corporate headquarters in Mahwah, N.J. It was there we saw the world debut of the new F-Pace SVR, the North American debut of the Range Rover SV Coupe, and got our first real taste of the I-Pace. The chief impression is that it feels much smaller than its exterior dimensions would indicate, maneuvering quickly and effortlessly without a hint of roll. Credit the wheels pushed out to the absolute corners and a low center of gravity, both the result of Jaguar's decision to fully embrace the packaging and engineering possibilities of an electric powertrain. The steering was perhaps not as feelsome as other Jaguars, but again, who really knows? Two minutes, parking lot, etc. In terms of power, it sure is an electric car. Smooth, quick and quiet, but with so little space to work with, there would've been little noticeable difference between the 394-horsepower I-Pace and the 147-hp Nissan Leaf currently sitting in my driveway. Its estimated range of 240 miles on the EPA cycle? Uh, it was good enough for an afternoon of journalists driving in circles. What I can definitively declare, however, is that the 2019 I-Pace boasts far superior interior quality than every Tesla I've driven. It's also, just as important, a considerable leap forward in terms of materials quality and design from the rather dull and disappointing current Jaguar litter of F-Pace, XF and XE. For instance, leather or leatherette always cover the dash (versus the rubbery stuff found in lower F-Pace, XF and XE trim levels), while there was clearly an effort made to visually spruce things up. The dual-screen center console controls first seen on the Range Rover Velar also appear for the first time in a Jaguar, as does a unique push-button shifter ( though I still prefer a properly utilized rotary). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar could yet offer more hardcore F-Type R-S

Jaguar pulled a fast one on us all when it unexpectedly shoehorned all 550 horsepower of the 5.0-liter supercharged V8 from the XKR-S into the new F-Type Coupe to supersede the existing V8 S model with the F-Type R. But that's just the beginning, according to the latest intel coming from the UK.
According to Autocar, in speaking to Jaguar design director Ian Callum during the coupe's unveiling at the LA Auto Show, the British automaker could yet offer R-S and R-S GT versions of the F-Type. Just what mechanical changes those would bring when the F-Type R already packs the company's top engine remains to be seen, but given that the same engine also powers the flagship XJR performance saloon, we could envision Jaguar developing an even more powerful version for R-S versions of the little coupe and big sedan.
The GT version, meanwhile, would likely offer more extreme aero and a lighter form for the truly performance-obsessed. Considering that the new top-of-the-line F-Type is already pushing the hundred-grand mark, you can bet any R-S and R-S GT version would approach double the base F-Type's $65k sticker price.