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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar F-Type US order guide loose online

An alleged US order guide for the 2014 Jaguar F-Type has made its way online courtesy of the good people at F-TypeClub.com, documenting everything from wheel color options to special equipment packages. From the looks of things, buyers will be able to choose from a total of eight wheel designs in sizes ranging from 18 inches on the base model all the way up to 20 inches. While most of those rollers are available in either silver or black finishes, the 20-inch blade-style wheels are not only forged, but come with carbon-fiber trim. Fancy.
Depending on trim, F-Type buyers will get to choose between two types of seat, including a set of performance-style 14-way power adjustable thrones, complete with seat belts in black, red or tan. Other fun tricks include available power folding side view mirrors and a 770-watt, 14-speaker Meridian sound system.

Jaguar-based Eagle E-Type Low Drag GT makes its bid for most beautiful car ever with EVO

The Jaguar E-Type is one of the icons of automotive design, and British company Eagle has made a business out of restoring, upgrading and building their bespoke versions for the last 30 years. It does for the E-Type what Singer does for the Porsche 911 - takes an already great classic car and updates its mechanicals for the modern age.
The firm's latest creation, the Low Drag GT, might be its greatest ever, at least according to editor Henry Catchpole in Evo magazine's latest video. The car takes its inspiration from a trio of low-drag E-Type coupes built in the 1960s, but thoroughly modernizes the concept. The engine is based on Jag's inline-six, but made from aluminum and bored out to 4.7 liters to produce 346 horsepower and 360 pound-feet of torque. Catchpole says it's enough to propel it to 60 miles per hour in about 4.5 seconds. The body, transmission and differential are all also made from aluminum to cut the weight to 2,288 pounds, and modern upgrades include Ohlins dampers, AP Racing brakes and even extras like concealed GPS navigation and an Alcantara headliner. There's more head- and legroom than the originals, too.
Each car is built bespoke for each buyer, so prices vary, but Catchpole says the one he is in would run about half the cost of a LaFerrari - around $700,000.