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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar design boss admits X-Type was a mistake

History has a way of repeating itself, especially in the auto industry. When Jaguar was owned by Ford, the British brand attempted to field a competitor for the BMW 3 Series, called the X-Type. Based on the bones of a Ford Mondeo, it aped the styling of Jaguar's flagship model, the XJ, while borrowing liberally from the Ford parts bin. That was 2001.
Now, in 2013, Jaguar is planning a new 3 Series challenger based on the platform previewed by the C-X17 Concept, while Ford is attempting to take the latest Mondeo upmarket. The moves have both brands recognizing where, why, and how the X-Type failed. "It didn't look mature or powerful or anything. It was just a car," Jaguar's current head of advanced design, Julian Thomson, told PistonHeads. Basing the X-Type on a front-drive car while giving it styling that was meant for a rear-driver lead to proportions that "were plainly wrong," Thomson told PH. Ford's European head of quality, Gunnar Herrmann, added that the X-Type was "a fake Jaguar, because every piece I touch is Ford."
For what it's worth, the X-Type's successor in the segment will sport rear-drive, with plenty of input from Ian Callum. Thomson described the new model, which would challenge the 3 Series as having, "Big wheels right to the ends of the car, low bonnet, short overhangs, very low cabins." Sounds good to us.

Jaguar's XFR-S Sportbrake looks to be one hot kinschlepper

This is the Jaguar XFR-S Sportbrake, which is too cool for North American sale (the Sportbrake, not the XFR-S sedan, which we're getting soon). Like the XFR-S four-door, it has a 5.0-liter, supercharged V8 pumping out around 550 horsepower.
Our spy photographer's x-ray vision is saying that a ZF eight-speed automatic will be the gearbox of choice for the XFR-S wagon, which fits with the sedan, as well. The Sportbrake also has the usual high-performance touches, with huge air intakes in the front fascia, big wheels wrapped in low-profile tires, a dropped suspension and a rear end that's wearing a diffuser and a pair of meaty, quad exhausts. We're happy to see that the XFR-S Sedan's rear spoiler - or some iteration thereof - isn't here to mangle the Sportbrake's beautiful shape.
Where the this super-fast hauler will debut remains a question. There's virtually zero chance of it arriving at an American auto show (although we do endorse that, and any other decision that brings this wagon to our shores), which likely means it'll be in Europe. The Frankfurt Motor Show and Geneva Motor Show seem like the leading contenders, but we'll just have to wait and see.