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Jaguar Land Rover launches Pivotal subscription service

Two years ago, Jaguar Land Rover launched a subscription service in the UK dubbed Carpe. The program was effectively a 12-month lease with no deposit and no mileage limit, and an all-inclusive monthly payment covering insurance, tax, service, and repairs. For GBP910 ($1,134 U.S.) plus the cost of fuel every month, a subscriber could secure a Jaguar E-Pace at the bottom end, a payment of GBP2,200 ($2,741 U.S.) per month opening the doors to a Range Rover Sport. In between, the Range Rover Evoque cost GBP980, the Jaguar XE GBP1,200, the Range Rover Velar GBP1,255, and Land Rover Discovery GBP1,550. The numbers and customer feedback have encouraged JLR to turn Carpe into Pivotal, with new lease levels, terms, and restrictions. Instead of keeping a vehicle for 12 months, Pivotal subscribers pay GBP550 to join, then swap out every six months. Changing cars early incurs a GBP250 fee, or customers can request to stick with the vehicle they have beyond six months, but JLR reserves the right to switch out cars when necessary. Pivotal keeps tabs to the odometer, too — instead of unlimited driving, the program caps fee-free travel at 1,500 miles per month, 20 pence per mile after that. However, the FAQ section explains that "mileage is accumulative so do not worry if you do not use your full mileage allowance, the first month can be carried on into the next within a given vehicle."  Carpe's six levels have been reduced to four Pivotal tiers. Blue costs GBP750 ($934 U.S.) per month and offers access to the Jaguar F-Pace, Land Rover Discovery Sport, or Range Rover Evoque, clearly a much better deal than GBP910 for an E-Pace (and we like the E-Pace). Indigo runs GBP1,150 ($1,433 U.S.) for the choice of a Jaguar I-Pace, Range Rover Velar, or Land Rover Discovery. Violet, costing GBP1,350 ($1,682 U.S.), comes with just one vehicle for now, the Range Rover Sport. Same goes for Ultraviolet at GBP1,600 ($1,993 U.S.), which gets the Range Rover. The brand already has plans to expand the fleet with the new Defender, and plug-in hybrid versions of the Discovery Sport and Range Rover Evoque The only noted repair item not covered is windshield replacement, which carries a GBP150 deductible. The splashy rework in England comes shortly after Mercedes-Benz shuttered its Collection service here in the U.S. On trial for two years in Nashville, Philadelphia, and Atlanta, Collection couldn't get the traction Mercedes wanted.

Jaguar E-Type 60 Collection celebrates 1961 launch and The Decade of the Cat

The night before the 1961 Geneva Motor Show, Jaguar PR man Bob Berry drove "flat out" from the English automaker's home base in Coventry to the city on the lake. Berry needed to be at the Parc des Eaux Vives in time to debut the car he was driving, a Jaguar E-Type coupe in Opalescent Gunmetal Grey with the number plate 9600 HP. Legend says he arrived at the Parc only minutes ahead of the appointed time for test drives. That morning hinted, and the decade of the 1960s would prove, that Berry also arrived driving a legend. The invited guests did so much clucking over the hardtop that Jaguar boss Sir William Lyons told famed company engineer Norman Dewis to "drop everything" and dispatch another cat to Geneva that very night. Dewis drove the roughly 700 miles in 11 hours to get a British Racing Green E-Type roadster with the number plate 77 RW to the show the following morning. To celebrate those two totems to Englishness and success, Jaguar Classic will build the E-Type 60 Collection — 12 cars sold only as six sets of two, with one coupe and one roadster in each set. All cars will be powered by rebuilt 3.8-liter straight-sixes with 265 horsepower and 260 pound-feet of torque. That motor took the show cars from zero to 60 miles per hour in 6.9 seconds, on to a top speed of 150 mph. The coupes will be painted Flat Out Grey, the roadsters in Drop Everything Green, unique colors reserved for the collection. The dozen cars will also get special design details penned by Jaguar design director Julian Thompson. Jaguar Classic already has the 12 E-Type Series 1 donor cars in its possession, and plans to begin restorations in March 2021. Jaguar hasn't mentioned pricing, and likely won't unless you intend to purchase. Seeing as a Jaguar Classic E-Type Reborn was priced at $355,000 three years ago, multiply that by two and add a touch for inflation and exclusivity for an approximate base price. If you're still interested, the E-Type 60 Collection is available to order now, so contact Jaguar Classic. 

Jaguar Land Rover opens winter testing facility in Minnesota

As it begins the rollout of the all-wheel-drive Jaguar XJ and XF models, Jaguar Land Rover has just announced that it has opened a new facility in northern Minnesota for winter testing. Located in International Falls, MN (on the US and Canadian border), the British automaker says it is one of the coldest locations in the Continental US. Jaguar's new Instinctive All Wheel Drive system was developed primarily to help sell more cars in the northern US, so it only makes sense to open a testing area in the US as well.
With temperatures that can drop to minus 55 degrees Fahrenheit, International Falls was chosen to mimic some of the worst weather a Jaguar or Land Rover will ever see. The grounds house testing chambers, various road surfaces and even a frozen lake. This new facility complements the hot-weather testing grounds in Phoenix, AZ.
The official press release is posted below.