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Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

2021 Jaguar XF P300 Road Test | Still in the game, but now in another league

The Jaguar XF is never the four-door you think of first when it comes to picking a luxury sedan. After all, you’re much more likely to see a BMW 5 Series, Mercedes-Benz E-Class or Audi A6 roaming the streets than you are to see JagÂ’s midsize sedan. The numbers back this up, too, as Jaguar sold a middling 748 XFs in the U.S. in 2020. Does that mean this drive in the refreshed 2021 Jaguar XF could be one of our last? Perhaps, and as we pointed out in our first drive of this XF, getting rid of the model would mean the end of the Jaguar sedan. The XE and, most regrettably, the XJ have already met their maker. What a sad day that would be. But that day hasnÂ’t come yet, which means itÂ’s time to take this entry seriously. The specific version that was sent to review is the top-of-the-line Jaguar XF P300 R-Dynamic SE model that starts at $51,145. Even this one is cheaper than what has traditionally been considered its main competitors: the base BMW 530i or Mercedes-Benz E 350. Instead, the Jaguar XF lineup is priced to be in what is clearly a lower sedan segment with the Lexus ES, Acura TLX, Cadillac CT5 and cheaper Genesis G80s. The XF stands a chance on this playing field; on the previous one that flies the German flag? Not so much.  Walking up to the car is enough to deliver our first demerit. It comes in an area that was traditionally JaguarÂ’s strong suit: distinctive design. The XFÂ’s general look hasnÂ’t changed much since the 2016 model year when this generation was introduced, and the mid-cycle refresh didnÂ’t do enough to help. ItÂ’s not a bad-looking car, but JaguarÂ’s taken no chances, and itÂ’s getting boring. That wasn't the case with the original XF, which stood out boldly inside and out. Today's XF doesn't. We'd much rather stare at the slinky new TLX or stately G80. And while the sleek LED tails are a nice new touch, the elimination of its elegant dual exhaust for a hidden exhaust tucked up under the bumper is a step backwards — especially for the uprated and more powerful P300 R-Dynamic trim. 2021 Jaguar XF P300 R-Dynamic View 18 Photos At least output from the 2.0-liter turbocharged inline-four — the supercharged V6 option is dead, much to our dismay — is more than acceptable for this class, sitting at 296 horsepower and 295 pound-feet of torque. Acceleration is largely emotionless with a small bit of response lag after stepping into the throttle — it does hit 60 mph in 5.8 seconds.

2019 Jaguar XJ50 is a supercharged birthday present

Jaguar is celebrating the 50th anniversary of its elegant luxury sedan, the XJ, with a stylish and supercharged new model called the XJ50. This nod to eight generations of XJ comes in long-wheelbase format and is powered by either a 340-horsepower supercharged V6, or snarling 470-hp supercharged V8. While the V6 model is available with a choice of rear- or all-wheel drive, the more powerful V8 is offered only in rear-wheel drive form. Revealed for the first time at the 2018 Beijing Motor Show, the XJ50 is visually separated by the standard XJ sedan by having unique front and rear bumpers, a gloss black grille, special badges on the side vents, along with 20-inch alloy wheels with a gloss black diamond turned finish. Four colors will be available: Rosello Red, Santorini Black, Fuji White, and Loire Blue. How something along the lines of British Racing Green didn't make the cut remains a marketing mystery, however. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The XJ50 cabin is fitted with unique touches like an XJ50 logo on the front center armrest, illuminated XJ50-branded treadplates, diamond-quilted seats with the Jaguar leaper logo on the headrests, along with metal pedals and aluminum shift paddles mounted on the steering wheel. "This is a car worth celebrating and the XJ50 pays homage to a giant within the Jaguar brand that we believe is one of the world's most stylish sporting saloons," said Ian Callum, Jaguar Director of Design. While only the most jaded automotive Grinch wouldn't enjoy a birthday celebration -- really, who doesn't like cake with their illuminated treadplates(?) -- there's a sense the XJ50 marks the end of the road for the brand's long-serving luxury sedan. Rumors persist that the XJ will soon migrate to an all-electric platform, to compete directly against cars like the Tesla Model S and upcoming Porsche Mission E. Jaguar did not release an exact price of the 2019 XJ50, though a long-wheelbase XJ with the 340-hp V6 and rear-wheel drive carries a starting price of approximately $84,500.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beijing Motor Show Jaguar Luxury Sedan jaguar xj