Absolutly Mint And I Meen Mint 1990 Jaguar Xjs V-12 Convertible Drives New A/c. on 2040-cars

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First Ride: 2014 Jaguar F-Type [w/video]

Shotgun In Coventry's First Sports Car In Decades
For every car, there is a passionate group of fans who love it, and the F-Type already has a few million rabid followers. These are fabulous things, sports cars, and we're very happy that Jaguar is making one again. Finally. (Before you start relishing the prospect of correcting us, the XK is really a grand tourer, not a sports car.)
The main question, however, will be whether someone in a position to buy a lifestyle-enhancing yet impractical F-Type will do so in the face of more established competitors from Porsche, Aston Martin, Mercedes-Benz, Audi and BMW. The last time Jaguar built a true two-seater sports car (1974 E-Type; the last of the XJ220 limited run in 1994 doesn't count in this league), most of today's new buyers were too young or may not yet have been born. At any rate, the F-Type has a lot of work to do for the brand beyond just selling itself.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2016 Jaguar XF mule spied in Germany

From our best guess, the Jaguar test mule shown in these spy shots could very well be our first glimpse at the next-generation Jaguar XF, due out around the 2016 model year. The current XF has been around for five years already (launched in 2008), and this mule is likely testing powertrain or chassis components for a new version of the midsize Jaguar sedan.
With what seems to be a stretched wheelbase and wider track, this is almost certainly not a mule for the 3 Series-fighting Jaguar XS. That being said, though, there is also the outside chance that this could be a mule for other future Jaguar Land Rover products including a production version of the Jaguar C-X17 crossover or the Jaguar-based Range Rover Grand Evoque. Only time will tell what these images truly foretell, but if nothing else, it proves that Jaguar is definitely staying busy these days.