1996 Jaguar Xjs Convertible 350 V8 Conversion on 2040-cars

Auto blog

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

1964 Jaguar XKE slinks into Jay Leno's Garage

The idea of altering a classic Jaguar E-Type might seem preposterous to some, but Jasen Len of XKs Unlimited managed to create a modified 1964 E-Type that stays true to the Jag's timeless design. Just a few months after Jay Leno featured his own original E-Type on Jay Leno's Garage, Len stopped by to show off his custom Jaguar creation.
Starting out with a rust-ravaged body, Len made the car just the way he wanted it to be. He started off with some minor changes to the car's exterior like the Le Mans-inspired racing lights and handmade front bumpers, handmade sills with integrated exhaust and flared rear fenders. Inside, he dropped the floor to make more interior space and reworked the E-Type's styling for more of a modern look. We have to say, if you're going to mess with a Series 1 E-Type, this is the way to do it.
Sadly, even though Len and Leno spend plenty of time talking about the car's 300-horsepower 3.8-liter inline six-cylinder, we never get to hear the car fire up. Check out the JLG video, which is posted below, and as a bonus, enjoy the gallery from Jaguar showing a 1961 E-Type.

Jaguar F-Type Project 7 arrives Stateside for $135k*

There are a great many things we love about the Jaguar F-Type, but one of them is that, whatever price point you're looking at, there's an F-Type for you. (Well, not any price point... this is a Jag we're talking about, but pricing varies greatly.) Got $65k to spend? That'll get you into a base F-Type V6 coupe, and you'll likely be happy for it. Eighty grand will get you into an F-Type V6 S, $90k into a V8 S roadster, and a cool hundred grand will get you the top-of-the-line F-Type R coupe. But what if you want to spend more than that? What if you've got more like $165,000 in your pocket and it's burning a hole when it should be burning rubber?
Well we've got good news for you, friend, because that's exactly how much the exclusive F-Type Project 7 will set you back. Making its US debut during Monterey car week, Jaguar has announced that the most exclusive version of its two-seat sports car - revealed in production spec just recently at the Goodwood Festival of Speed - will cost $165k in the US (plus the standard $925 delivery charge). That's roughly the price of an F-Type R and a base F-Type V6.
For all that scratch, you get an open-top roadster with 575 horsepower on tap - more than any production road car Jaguar has ever made before, and that includes the XJ220 and ultra-rare XJR-15 supercars. The most potent version yet of Jaguar's ubiquitous and long-serving 5.0-liter supercharged V8 is enough to send Project 7 to 60 in 3.8 seconds and on to an electronically limited top speed of 186 miles per hour.