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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

This Jaguar D-Type is what you should spend your multimillion-dollar holiday bonus on

The end of the year is fast approaching, your holiday shopping is done, and the mutual fund you help manage is paying out some serious bonuses. What do you do with all that sweet cash? Well, if it's over seven figures, we suggest hanging on to it until January when it could help you buy this amazing 1954 Jaguar D-Type race car. The D-Type, for those of you unfamiliar, is Jaguar's famous race car that gave birth to the road-going XKSS, one of which was owned by Steve McQueen. The D-Type was known for its successes on the track, and frequent appearances at Le Mans, with a victory at the endurance race in 1956. This particular car also raced there in 1954 with the Jaguar factory team, and behind the wheel was Sir Stirling Moss. According to RM Sotheby's, it led the race for a major chunk, but eventually retired due to brake issues. The car was campaigned at other events through the year, and it also saw time at the hands of a privateer team that bought the car in 1955. Many decades later, the car is being offered for public sale for the first time in its life at the RM Sotheby's auction in Arizona, Jan. 18-19. According to the auction company, the car features the original body, chassis, drivetrain and suspension. Between the history and the originality, the company is expecting the car to bring between $12 million and $15 million, hence the reason this is probably just for those with seriously massive holiday bonuses. But if you have the means, you could do way worse than spending it on this Jaguar. Related Video: Featured Gallery 1954 Jaguar D-Type View 33 Photos Image Credit: Patrick Ernzen Courtesy of RM Sotheby's Jaguar Auctions Convertible Racing Vehicles Classics jaguar d-type jaguar xkss

Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.