550hp Illumination Package Power Rear Shades Carbon Fiber Veneer on 2040-cars

Auto blog

Ride like a royal with Queen Elizabeth II's Jaguar X-Type

The British royal family may be best known for more high-end machinery such as Land Rovers, Bentleys or even King Charles' wine-powered Aston Martin. But not everything was quite so flashy, such as this 2009 Jaguar X-Type wagon, which was owned and driven by the late Queen Elizabeth II. And now it could be yours, since it's heading for auction. We heard about it via Robb Report, and it's being sold by Historic Auctioneers in the U.K. It was very clearly owned by the royal family, as evidenced by the photos of her driving the car, and apparently its initial registration was a royal plate number. We also noticed that in photos of her driving, there's a dog barrier in the back, so the queen's corgis may have been onboard at some point, too. It also has a little over 70,000 miles and has a comprehensive service history. Set aside the royal connection, though, and the X-Type is a relatively unexceptional car. Though it features plenty of Jaguar trimmings from the exterior design, to the wood and leather interior and the J-gate shifter, underneath it was based on the front-wheel-drive Ford Mondeo. In America at the time, that was seen as beneath a luxury brand, particularly to be based on a Ford. Jaguar executives later even admitted that they made some major mistakes with the X-Type, which were rectified with the spiritual successor, the rear-drive XE. The queen's example of the X-Type is, unsurprisingly, about the best-equipped version. It has all-wheel drive and the 3.0-liter gas-powered V6. In the U.S., gas V6s were the only engine options, with a 2.5-liter available early on. It made 227 horsepower and 206 pound-feet of torque. In the U.K., though, there were turbodiesel four-cylinder engines available, as well as front-wheel drive. It also has a lovely tan leather interior with the aforementioned wood trimmings. And being a wagon, it's the most practical. According to Historic Auctioneers, the X-Type wagon was also the first Jag that designer Ian Callum worked on, who went on to revitalize the brand with clean, modern designs for the next decade. The car will be auctioned on November 26 in the Mercedes-Benz World auction. No price estimates were given. With its royal connection, it will surely go for more than your average old Jaguar. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.