2004 Jaguar Xjr Base Sedan 4-door 4.2l on 2040-cars

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Jaguar reveals upcoming XE's InControl infotainment system [w/video]

Jaguar has been keeping busy lately, rolling out both the new Lightweight E-Type and F-Type Project 7 at Pebble Beach this past weekend. But the more important project for the British automaker is the upcoming new XE.
Coventry has been releasing a steady stream of information and teasers on its new 3 Series challenger, and has now revealed details of the new infotainment system that will debut in the XE. Called InControl, the system centers around an eight-inch touchscreen and integrates with smartphones (running both iOS and Android) through the InControl Remote and InControl Apps. The system will allow drivers to pre-set the climate control for each day of the week, lock and unlock the doors and start the engine remotely.
It'll also include an on-board wifi hotspot to connect multiple devices and a laser-based head-up display that you can scope out in the graphic above as well as the video and press release below in advance of the XE's upcoming debut in London on September 8.

2013 Jaguar XF 3.0 Supercharged

Generally speaking, I don't get too upset about the growing need to replace displacement in modern cars. Sure, there are exceptions (don't you touch my 6.2-liter AMG V8), but honestly, the industry's new forced induction powertrains are all lovely, and their gains in fuel economy - when they actually make good on them - can make up for the ever-so-slight losses in performance or driving character.
But I'm having a hard time keeping my chin up with this Jaguar XF. For the 2013 model year, Jaguar has killed off the naturally aspirated 5.0-liter V8 and fitted a supercharged 3.0-liter V6 with an eight-speed automatic in its place (and even offers a turbocharged four-cylinder engine below that). That all sounds perfectly well and good, but a week behind the wheel of this British Racing Green sedan just left me missing that V8. And then some.
Driving Notes

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).