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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2022 Jaguar I-Pace Road Test Review | 762 miles in Jag's EV

A legion of new electric cars has been launched over the past couple years, so it’s easy to forget about one of the earliest entries in the electric revolution: the Jaguar I-Pace. In fact, the I-Pace is so old now that itÂ’s getting a mid-cycle refresh of sorts for the 2022 model year. Autoblog had its “First Drive” of this futuristic-looking crossover-hatchback nearly four years ago, so itÂ’s time to see where the electric Jag stands now that it has more competition.  To really get a sense of where the I-Pace fits today, I decided to take it on a road trip from Detroit, Michigan, to Buffalo, New York, and back. This would test the carÂ’s real-world highway range, its charging ability and luxury prowess as a premium crossover. It also ended up being a test of the Rust BeltÂ’s charging infrastructure and ability to facilitate EV road tripping. The trip starts with a 100% charge in Michigan, 50-degree weather and a 381-mile drive ahead of me. According to the sticker for this 2022 Jaguar I-Pace EV400 HSE, it has a 222-mile range on a full charge — thatÂ’s down from the 234 miles it was rated for in 2021. I set out, and itÂ’s all good vibes at the start. This I-Pace has the standard 20-inch wheels (not the optional, giant 22s), which pair perfectly with the air suspension to provide a truly comfy ride. The adaptive cruise control makes dealing with rush-hour traffic through Detroit easy, and the I-PaceÂ’s dual-motor powertrain, good for 394 horsepower and 516 pound-feet of torque, is a delight to unleash when the road opens up. Even at 60 mph-plus, the I-Pace has plenty of go to pin you back like other quick EVs do today. As I make my way into Ohio and navigate through Toledo, some gripes pop up. The lane-centering system is finicky and downright scary at times. Poor lane markings cause it to abruptly yank the car left or right, and you need to be quick at the wheel to keep it from driving onto the shoulder or worse — other cars with similar lane-following tech perform significantly better on the same roads. ItÂ’s even more frustrating when I learn how good it is on a highway with clear and proper lane markings, tracking beautifully Â… until the road no longer cooperates. Its inability to cope when lane markings suddenly deteriorate makes this system hardly worth using. Watching out for its bad behavior is more mentally taxing than just turning the system off and driving without.

2002 Mazda MX-5 Miata powered by a Jaguar-sourced V6 for sale

Cars & Bids, a relatively new site that specializes in auctioning modern enthusiast cars, is selling a 2002 Mazda MX-5 Miata. While that's hardly unusual, this example lost its four-cylinder engine and gained a Jaguar-sourced V6. Pulling a 3.0-liter six out of a 2000 S-Type and dropping it into an unsuspecting Miata is apparently easier than it sounds. England-based Rocketeer offers a kit that makes the swap reasonably straightforward, though the listing notes the factory air conditioning system is not compatible with the new engine. Cold air aside, the installation is done so neatly that it looks like Mazda envisioned the Miata with a bigger engine. Jag's V6 inevitably adds weight to a roadster praised globally for its nimble handling, but it also brings a whole lot of horsepower to the table. Left stock, a 2002 Miata is powered by a 1.8-liter four-cylinder that makes 142 horsepower and 125 pound-feet of torque. The example listed on Cars & Bids puts 220 horsepower and 221 pound-feet of torque under the driver's right foot, figures that easily offset the weight gain. And, somewhat surprisingly, the six spins the rear wheels through a stock five-speed manual transmission. Flyin' Miata sway bars and Koni shocks improve handling. Close the hood, and this Jagazda looks like a run-of-the-mill 18-year-old Miata. The seller made no modifications to the body, it's still painted in its original shade of silver, and he kept the stock 15-inch wheels. The dual exhaust tips hint at the V6, but they're subtle enough to surprise more than a few racers at the next autocross event. The auction is live now, and bidding stands at $4,250 as of writing with about three days left before the hammer drops. If you miss your chance to bag it, several shops sell kits that let skilled shade-tree mechanics shoehorn Mazda's K-Series V6 (which powered the MX-6 and the Ford Probe, among other cars) into an older Miata. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Featured Gallery 2002 Mazda MX-5 Miata with Jaguar V6 View 14 Photos Aftermarket Jaguar Mazda Convertible