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Jaguar F-Type greets US, shows off range of personalization

While the debut of the XFR-S is likely fresh on everyone's minds and browser windows, the other big story of late at Jaguar is the F-Type coupe and convertible. Originally unveiled in Paris, the LA show was the first opportunity that the sub-XK performance machine will be seen Stateside. However, it was not just the same news that we first heard in Paris, as Jaguar used LA to showcase its newly available "Black" design pack.
This styling package includes gloss black finishes for the grill surround, side vents, a flat-bottomed sport steering wheel, gloss black interior touches, and instrument panel rings. This package is available with Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver, Grey and Firesand (seen above) body colors.
The Black pack can be had on either the 3.0-liter supercharged V6 model, or the 5.0-liter supercharged V8 version. Specific additional "Black" tweaks are available based on which derivative you select. Specifically, a gloss-black rear valence is a V6-only modification.

Watch this bad parker get what's coming to him

If you're lucky enough to have a nice vehicle, do your fellow gearheads a favor and don't park like a clown. Seriously. Not only will you anger everyone who is trying to find a place to park, but your nice car is a billboard reinforcing the stereotype that car people are self-important and inconsiderate.
Take this gentleman for example. He has a Jaguar XK, and understandably wants to take care of it. Rather than parking it far, far away from any other cars and getting a bit of exercise by walking to his building, he takes up two spots (albeit barely) close to the structure. From the cameraman's narration, we can tell his coworkers are less than thrilled about his inability to stay between the lines.
Naturally, they wanted to teach him a lesson, so they parked a bigger vehicle as close to his driver's door as possible. Mr. XK's attempts to enter his vehicle are rather amusing, culminating in his climbing through the passenger side and scooching over to the driver's seat. While we can debate this sort of treatment all day long, it was effective. The video includes a follow up at the end showing where the XK driver parked the next day, and as you might guess, it wasn't in the same spot.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.