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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.

Jaguar working on 700-hp, 200-mph hybrid F-Type?

After first driving the 2014 Jaguar F-Type in Spain this spring, we came away mighty impressed. Of course, if you had to pin us down for a top three wish list of what improvements we'd like to see, we'd probably hit you with something like: 1) Less weight. 2) Less weight and 3) Less weight. Oh, and if we're feeling presumptuous, maybe some additional transmission choices.
Despite leveraging aluminum for the body and chassis, this Jaguar is still a bit of a fat cat compared to its rival models from Porsche. We never felt like it was lacking for power in any of its three supercharged trims, least of them the 495-horsepower V8 S, which is a genuine madman. We knew the variants would come, though - a quick look at the rest of Jag's lineup provides all the evidence you need of that. And so we're not surprised to see word of a hyper-powered F-Type on the horizon, an R-S version. What is surprising, however, is a new report that put its motivation at over 700 horsepower and its top speed at 200+ mph. Us? We're just hoping the latter figure comes at least partially as a result of a hardcore diet.
This F-Type R-S news comes according to the rumormongers at AutoExpress, who expect the high-power Brit to come in coupe form, at least initially. We still haven't seen the debut of the fixed-head F, but plenty of spy shots suggest its arrival is imminent. Wildly, AE posits that Jag won't look for more displacement to gain power, it will instead radically downsize by using a 1.6-liter turbo- and supercharged four-cylinder and an array of electric motors. If that sounds familiar, that's because AE suggests the high-tech powertrain will be scavenged from the defunct C-X75 supercar program (interestingly, earlier reports suggested this combination would only deliver about 500 horsepower).