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BMW and Jaguar Land Rover to jointly develop electric car tech

FRANKFURT – BMW and Jaguar Land Rover on Wednesday said they will jointly develop electric motors, transmissions and power electronics, unveiling yet another industry alliance designed to lower the costs of developing electric cars. Both carmakers are under pressure to roll out zero-emission vehicles to meet stringent anti-pollution rules, but have struggled to maintain profit margins faced with the rising costs of making electric, connected and autonomous cars. "Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market," said BMW board member Klaus Froehlich. BMW and Jaguar Land Rover said they will save costs through shared development, production planning and joint purchasing of electric car components. Both companies will produce electric drivetrains in their own manufacturing facilities, BMW said. The BMW Jaguar Land Rover pact comes as rivals FiatChrysler and Renault explore a $35 billion tie-up of the Italian-American and French carmaking groups. Nick Rogers, Jaguar Land Rover's engineering director said, "We've proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products." BMW was in talks with rival Daimler about developing electric car components but was also in discussions with Jaguar Land Rover, a company it once owned, to explore an alliance on engines. BMW already has a deal to supply an 8 cylinder engine to Jaguar Land Rover. Carmakers are increasingly open to sharing electric car parts because the technology is expensive and because customers no longer buy a car based on what engine a vehicle has. "Carmakers are much less precious about sharing electric car technology because it is much harder to create product differentiation with electric car tech. They all accelerate fast, and everybody can do quality and ride and handling," according to Carl-Peter Forster a former chief executive of Tata Motors and a former BMW executive. Jaguar Land Rover is still run by former BMW managers, including Ralf Speth the company's chief executive who spent 20 years at BMW prior to joining JLR, and Wolfgang Ziebart, the engineer who oversaw Jaguar's I-Pace electric car program, who is a former head of research and development at BMW.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2018 Jaguar updates include a new 247-hp four for XE, XF, and F-Pace

Jaguar has announced changes and updates to its 2018 XE, XF, and F-Pace models, and the big one is a brand-new Ingenium four-cylinder engine. It replaces an older four-cylinder that was available on the 2017 XE line, and it will be the first gasoline four available on both the bigger XF sedan and the F-Pace crossover. This latest Ingenium engine is a turbocharged 2.0-liter gasoline four-cylinder like the older Jag engine it replaces; this one has its exhaust manifold integrated into the cylinder head, and it uses a twin-scroll turbocharger. It produces 247 horsepower and 269 pound-feet of torque, which are improvements of 7 hp and 18 lb-ft over the XE's old turbocharged four. Plus, peak torque is also available a bit lower than with the previous engine, at 1,200 rpm versus 1,750. It shares its architecture with the Ingenium diesel four-cylinder. The XE also gets some powertrain love at the top of the range, borrowing an engine from its bigger siblings. Jaguar is introducing a new XE S model with the 380-horsepower supercharged 3.0-liter V6. Previously, the most powerful engine available on the XE was the 340-horsepower version of that V6, which will still be available. The XE gets another upgrade in the form of an available 12.3-inch instrument panel display, when optioned with the Jaguar Touch Pro infotainment system that's also available on the other models. The big news for the XF is that its base price drops ever so slightly now that a four-cylinder model has been added. The rear-drive model with the new Ingenium engine starts at $48,770 as opposed to $49,245 for the cheapest 2017 XF, which had a diesel four-cylinder and rear-wheel drive. The downside is that diesel buyers will be paying $50,270 for the 2018 version of the same car. Some other technology upgrades have permeated the lineup as well. These 2018 Jaguars will be available with a forward cross-traffic alert and a system that will show steering angle and distance to objects on screen during slow forward maneuvering. The latter seems mainly useful for tight parking spaces. These features are available with Jaguar's Surround Camera System. Jaguar also introduced a system that will allow users to pay for gas (or diesel) from the car's touch screen using Apple Pay, Android Pay, or PayPal. The system will be introduced first in the UK and later this year in other markets, and it can only be used at Shell gas stations. Related Video: